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Consumer Behavior: Buy...
 
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Michael R. Solomon
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Consumer Behavior: Buying, Having, and Being

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3.90  ·  Rating details ·  276 ratings  ·  11 reviews
Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
Unbound, 624 pages
Published January 31st 2016 by Pearson (first published February 10th 1992)
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Average rating 3.90  · 
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Cassandra
Oct 13, 2019 rated it really liked it  ·  review of another edition
I enjoyed reading this book. It's a gem. If it didnt cost 300.00 I'd buy it and read it again.
Alison
Dec 03, 2018 rated it liked it  ·  review of another edition
This book gave a lot of great examples that were helpful to my coursework. I do think the writing style was a little informal.
Soha Nagy
Sep 12, 2018 rated it it was amazing  ·  review of another edition
Shelves: originals, owned
One of the most easy and enjoyable to read academic books. I studied it during MBA for the consumer behavior subject and it was very interesting.
Esraa Eldiasty
Sep 22, 2017 rated it it was amazing  ·  review of another edition
One of my favorites..
Timothy Wood
Jun 01, 2014 rated it it was amazing  ·  review of another edition
One of my favorite textbooks so I might be biased... Well written and really makes one think about marketing from a sociological perspective. Highly recommend for your own reading or for a class. Plus, when I bought the book it was $200USD new (they didn't have any used). Looking at amazon you can find a used version for $5USD shipped!
Huucanh
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Todd Maxwell
I registered a book at BookCrossing.com!
http://www.BookCrossing.com/journal/12283273
David
Dec 29, 2014 rated it it was ok  ·  review of another edition
It's nice for a textbook, but I wouldn't read it if I had to.
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“More recently, a publicity campaign for a late-night cartoon show backfired
when it aroused fears of a terrorist attack and temporarily shut down the city of
Boston. The “guerrilla marketing” effort consisted of 1-foot-tall blinking electronic
signs with hanging wires and batteries that marketers used to promote the Cartoon
Network TV show Aqua Teen Hunger Force (a surreal series about a talking milkshake, a box of fries, and a meatball). The signs were placed on bridges and in other
high-profile spots in several U.S. cities. Most depicted a boxy, cartoon character giving passersby the finger. The bomb squads and other police personnel required to
investigate the mysterious boxes cost the city of Boston more than $500,000—and a
lot of frayed nerves.
99”
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“In one study, researchers documented the collective ritual of head banging at heavy
metal music concerts. They showed how participants, who tend to come from lower
economic classes and feel disempowered in other settings, participate collectively
in a performance that is a cathartic experience where they are rejuvenated and
validated (perhaps this presents an opportunity for companies that sell headache
remedies?).
90”
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