Software That Sells: A Practical Guide to Developing and Marketing Your Software Project

by Edward Hasted

* Written by an expert with more than 30 years of experience in every role in the IT industry, this book confronts development process problems head-on, and it tackles the critical steps that must be taken to ensure success
* Dives into topics such as identifying opportunities, planning for success, building an appropriate business model, assembling a team, developing software, managing teams, and successfully marketing and selling the product
* The book fills a void in the current market, and is an ideal read for all IT professionals

379 pages, Paperback

First published June 1, 2005

Reviews

[Robert Bogue]

Do you know why you don’t see a lot of negative reviews of anything in magazines? The answer is simple. Why print something that is negative when you can just as easily print something positive? Well, the beauty of a blog is that I can post something negative if the item deserves it. This is one of those cases.

Click here to read the full review

[Lori Grant]

A should-read book on startups for knowledge workers and aspiring entrepreneurs.

[Wojciech]

Substantial parts of the book are very outdated now, it would have been a good book in 2006 or so