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Do You!: 12 Laws to Access the Power in You to Achieve Happiness and Success
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Do You!: 12 Laws to Access the Power in You to Achieve Happiness and Success

3.97  ·  Rating details ·  926 ratings  ·  82 reviews
Since rising out of the New York City streets over 25 years ago, Russell Simmons has helped create such ground breaking ventures as Def Jam Records, Phat Farm and Def Comedy Jam, in the process becoming known the world over as The CEO of Hip Hop. Russell might have helped introduce hip-hop to the world, but he credits his success to his belief in a strong set of ...more
Hardcover, 320 pages
Published April 24th 2007 by Gotham (first published 2007)
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Average rating 3.97  · 
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 ·  926 ratings  ·  82 reviews

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Sabrina Gates
Feb 08, 2015 rated it really liked it
While he does not say anything particularly new or profound, this work is thoughtful and concise. There are books you read that come at just the right time and reaffirm thoughts you already have. This was one for me. I was delightfully surprised the thoughts expressed in this book and would definitely recommend it to anyone looking for a positive uplifting read.
Apr 21, 2011 rated it it was amazing
This is actually the first book review i have made by a celebrity or however you call it. After i finished this book i have learned more about Russell Simmons as a person, not some rich guy that wants to make more money for a book. I would have to say this book is real, deep down to earth, and translates it back into reality. Whenever i finish reading a chapter, i have noticed that where ever i left my bookmark, i have learned about 3 to 5 quotes that is true and i would always remember it. So ...more
Brian Johnson
Nov 16, 2008 rated it it was amazing
“In the end, the overriding factor in whether or not you realize your dreams is going to be you. Not the world. YOU.”

“I’m just suggesting that when you’re faced with fear and anxiety, don’t medicate. Meditate instead.”

“I knew it was unrealistic to think I could build an institution overnight. But if I took baby steps, eventually it would happen.”

~ Russell Simmons from Do You!

I didn’t know much about Russell Simmons until my friend Robin Sharma (author of The Monk Who Sold His Ferrari and The
Apr 09, 2011 rated it it was amazing
This was a very interesting read/listen. I learned quite a bit from Russell Simmons and definitely hope to make this one of my staple books. I expect to refer to this time and time again - it's full of so much useful information about simply achieving happiness. There is very little talk of personal finance but the info that Simmons gives is likely to help you succeed in all areas of your life. This is definitely a must read!
Siju Odeyemi
Feb 03, 2011 rated it really liked it
A great feel-good book and a fantastic ad for the Jivamukti yoga centers in New York and London.
Feb 05, 2018 rated it it was amazing
This book is amazing. I recommend it to anyone who wants to be successful! I love it!
Cory Richardson
Sep 20, 2018 rated it it was amazing
Easily one of my favorite books. I use to read this book annually as a reminder that I’m in charge. That I control my own self worth and I have to always be myself.
Aug 20, 2019 rated it it was amazing
Empowering book. Loved it.
Arthur Cravan
Jun 24, 2013 rated it really liked it
Shelves: success, rap
Uncle Russ is a very positive man. I'd love to kick it with Uncle Russ. He's a man who values hard work, integrity, & above all, love. This is very apparent to anyone reading this book. In fact, the only reason the book lost a star is due to how apparent it is. Surely there's a way this could have been better edited without losing Russell's enthusiastic, honest, & conversational tone. He plays it pretty safe. He doesn't want to upset ANYONE. This is good, it is a positive way of living ...more
Feb 24, 2017 rated it really liked it  ·  review of another edition
This is one I would definitely listen to again. More importantly, it is one that I would gift to others. I think it is thoughtful and balanced.
Bryan Tanner
After reading this book, which was great, I learned the importance of meditation. This discipline is something overlooked in the urban communities, but is very much needed. Slow down a minute, realign yourself, and be get there faster. Think clearer with making yourself stop and meditate for a moment.
Miranda Sherman
Dec 04, 2011 rated it liked it
This was a great book! Very uplifting and full of great advice. All 12 of the laws are common sense, but easier said then done and as he says in the book "Remember to remember". Russel Simmons is the hip-hop mogul and owner of many companies. Some of his ventures are Rush Philanthropic, Rush Card, Phat Farm, Baby Phat, Global Grind, and many, many more. He walks you through the start of his career and how he got to where he is today by "trying" to follow these rules. He mentions several times ...more
Jamie King
May 14, 2017 rated it it was ok
I like the introduction Donald John Trump wrote.
Aug 01, 2016 rated it liked it  ·  review of another edition
This book is somewhat interesting as far as self-help/business books go, but doesn't uncover any new ground. I learned what a passionate vegan Mr. Simmons is (and why we should all be), how much he loathes KFC, and why politicians should listen to more hip-hop just to name a few of the nuggets I took away from this tome. I also learned about his liberal leanings and how much he relates all truth in life to the hip-hop culture...which was interesting. His methods are uncommon and a few are quite ...more
Sep 07, 2011 rated it liked it
Shelves: african-american
He offers some sage advice. I took copious notes in my reading journal. I only gave the book three stars because his cursing and use of the N word was annoying. That is the last thing I want to see in a motivational book.

One thing that resonates with me is when he writes about writing down your vision as soon as you have it. I have often thought of great ideas and then say to myself, I will remember it. My memory is about as long as my finger, so I forget things often.

I liked what he said about
Feb 09, 2017 rated it liked it
Shelves: non-fiction
Was mainly curious about this book because Simmons is a known vegan, that's about all I knew when I piked this up. More than anything it was an insight into hip hop culture for me, although the lessons Simmons shares are very universal. It was a good refresher on certain life and work related philosophies, but I can't say it was a revelation. Probably a good book for people who are the direct target audience of Russell Simmons - young people who know who he is and love what he does.
This audiobook was half usable advice on success and half a discussion of Simmons's success and his personal values. I normally dislike abridged audiobooks, but I'm glad this one is shortened.

Towards the end of the audiobook the focus is mostly on Simmons's opinions on living a vegan lifestyle and politics, which I didn't find as interesting or applicable to the book's topic as earlier advice. I feel like he got off track and decided to bring up topics that would have made readers put the book
Feb 21, 2011 rated it really liked it
Usually I wouln't review a self-help or business book on goodreads, but I actually really liked this book. I didn't know too much about Russell Simmons, just that he's been really successful in the music business and seemed to be pretty savvy when I saw him on Oprah. So I kind of picked up this book just based on that and found myself pretty much being like 'yep, can't argue with that' throughout this book. Also an interesting look at the music/TV/clothing/production business. And who knew he ...more
India Celeste
Mar 09, 2013 rated it it was amazing
I was working as an intern at Phat Fashions the summer that this book came out, and I had no idea that this book would be as inspirational as it was. Much of the language is how he really talks, but if you can get through that, the wisdom and advice is solid. I concur with a lot of "teachings" that were mentioned in the book as well as reflect on some of the stories that were told during certain times. I will say that some of the stuff won't exactly apply to everybody. I've read the book twice ...more
Chris Royster
Oct 09, 2007 rated it it was amazing
Shelves: selfempowerment
A lot of Hip Hop heads go straight for this book to learn about Rush and his tactics and advice on business and how to be a mogul!This is his 2nd book and it is very spiritual.I am agnostic,but it helped me put things into perspective pretty well!Good tips on self discipline and standards to rule yourself by!Doesn't come off preachy at all.Funny and straight forward(self contradiction and all)!I refer back to chapters as I am in the entertainment industry and it gives me many real life examples ...more
Jun 11, 2007 rated it liked it
This book is great! I didn't actually read the book but I listened to the audio book version (got it free from iTunes). Since the audio book is an abridged version, I assume that the bulk of the important topics were kept intact. Russell Simmons has some great points, many great anecdotes to illustrate those stories and best of all he keeps it real (as best as I can tell) while adding some humor into the mix. A good number of his thoughts and ideas draw from religious thought and teachings. ...more
Jan 14, 2009 rated it it was amazing
DO You is a book that is not only inspirational, but to get us in the mindset as dreamers to step out on that dream and make it a reality. He lays down the law too. I took intensive notes. It is bigger than hip-hop music, producer, business owner of PHAT Farm and other ventures, and where we can focus on our ideas as entrepreneurs to take it to the next level. Positive notes, not to let the negativity, or haters offend or stop our dream! Do not allow anyone to stomp on your dreams! It is your ...more
May 27, 2008 rated it really liked it
Honestly, I was pleasantly surprised with Russell's "straight-up", but "strictly business" approach to success and business. Simmons speaks in a vernacular understood by the young men and women, who may be less inclined to pick up Donald Trump's book, or sign up for a business class in school. I appreciated how Simmons incorporated his personal beliefs; he is practicing Yogi, is a proud Vegan, while maintaining his Hollis, Queens "street cred". I also found the quotes throughout the book very ...more
Jul 12, 2011 rated it it was ok
Russell Simmons has clearly made enormous progress in his life, but for much of this book I felt like he wasn't really speaking my language. I love that he never genders God and is actually careful not gender the concept or correlate it with any particular religion. His rules, examples, and advice all sound solid to me. I liked it, I think I just prefer books with slightly less name-dropping, though I'm sure many would consider it establishing credibility. It had some concepts that I found ...more
Jasmine Holloman
May 02, 2016 rated it really liked it
A co-worker let me borrow the book and I thought the book had a lot of great tips for achieving success such as staying focused on the present, staying true to yourself and erasing anxiety. However, as the book progressed the messages seemed to not resonate as much as he talked about voting and getting into the community. I understood the messages, however they did not relate to achieving career success to me.

Other than that (and the foreword by Donald Trump) the book came a great time for me
Tiffany Anderson
Jun 23, 2013 rated it did not like it
Shelves: frogged
I'm not reading this book anymore. After he put out the offensive sex tape parody, then retracted by request of the NAACP, then came up with a milquetoast apology, I cannot continue to read this. It troubled me how he spoke of women, except for his ex-wife Kimora - they seemed more like objects.

I am part of, a national walking group that tries to emulate Harriet Tubman on her 150th anniversary. There's no way to condone his behavior. Hopefully he'll make a full recovery and I can
Aug 04, 2011 added it
Besides the 'self-help' aspect of the book it was interesting to learn more about the life of Russell Simmons and the hip hop world. Russell Simmons is the older brother of Reverend Run from the hip-hop group Run DMC. Not all hip-hop is bad just like other things in life, you have to learn about differences in society to make your own judgments. Don't leave it up to the news to give you your view.
May 09, 2011 rated it really liked it
Russell is an inspiration, a pioneer, a legend. I love him like was my own uncle and this book hit me deep. No matter who you are, whether you're a fan of hip-hop or not, the kernels of wisdom and truth in its pages can apply to everyone's life.

He shares the profound impact that yoga and meditation has had on his life, how it has informed both his business sense and his philanthropy. We could all learn to slow down and breathe.
May 30, 2014 rated it really liked it
Donald Trump wrote a forward for this book and for the Rich Dad book I just read but that is the only thing they have in common. This book shows why Rich Dad's book was so barren and sad. Simmons writes clearly and argues persuasively for living a more inclusive and spiritual life in business. Very inspiring work and although the material is not new, it is organized and presented in a compelling way.
Interesting to see what motivates and inspires Russell Simmons but too much examples based out of the hip hop world. I did like to see how Russell combines ideas for the reader (ie: what religions have in common). I ended up skimming the last few chapters. It was not as inspiring as I hoped - liked Kimora's book better.
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Russell Simmons is an American entrepreneur and record producer. Simmons was the former owner of the pioneering hip-hop label Def Jam, a founder of Russell Simmons Music Group, and the creator of the clothing fashion line Phat Farm and the fragrance label Atman.

Russell Simmons is the fourth richest hip hop entrepreneur, having a net-worth estimate of $340 million, behind Jay-Z ($547M), 50 Cent
“A person's strength is to know their weaknesses.” 18 likes
“Giving, not trading or selling, is the basis of success. The most rewarding thing you can do is just to give the world something good. And ultimately you will be paid so much more for that gift than it you had tried to trade it for something else.” 4 likes
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