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Los 10 pecados capitales del marketing: Signos y soluciones
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Los 10 pecados capitales del marketing: Signos y soluciones

3.80  ·  Rating details ·  465 ratings  ·  30 reviews
Según las estadísticas, gran parte de los nuevos productos y servicios fracasan al intentar consolidarse en el mercado. Esto se debe, por una parte, a que los expertos en marketing no están considerando los cambios que ha sufrido el mundo comercial en su conjunto; y, por otra, a la reducción que el marketing ha ido sufriendo en lo que a sus funciones se refiere.Partiendo d ...more
Kindle Edition, 131 pages
Published September 25th 2012 by Gestión 2000 (first published 2000)
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3.80  · 
Rating details
 ·  465 ratings  ·  30 reviews


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Patrik Hallberg
Feb 09, 2013 rated it really liked it  ·  review of another edition
Shelves: business
Surprisingly good. This short book takes just a couple of hours to read and list 10 marketing sins and how to solve them.
The ten sins are:
1) Your Company Is Not Sufficiently Market Focused and Customer Driven
2) Your Company Does Not Fully Understand Its Target Customers
3) Your Company Needs to Better Define and Monitor Its Competitors
4) Your Company Has Not Properly Managed Its Relationships with Its Stakeholders
5) Your Company Is Not Good at Finding New Opportunities
6) Your Companys Marketi
...more
Olena Yurchuk
Непогана книжка від гуру сучасного маркетингу. Але на цьому якось все. Чи то я розбалувана, але робота суха і читається з думкою, що книжка була надрукована для галочки задля підтримки все того самого звання гуру.
Читати усім, хто ніколи не читав Котлера (як ви працюєте люди?) - класику треба знати :)
Не читати тому, хто має малий бізнес та щось креативне і масюсіньке - усі приклади зав'зані на тому, що ви як керівник, маєте поговорити зі своїм відділом маркетингу.
Wanny Dorrejo
Mar 31, 2018 rated it really liked it
la biblia responsable de los marketing
Art
Dec 06, 2010 rated it really liked it  ·  review of another edition
The CEO and the 9th Deadly Marketing Sin
In 2004 Philip Kotler wrote quite a good marketing book entitled Ten Deadly Marketing Sins. It does a good job of reminding marketer to go back to the basics of marketing. In doing that, it highlights for a CEO, what marketing should be focused on and what the CEOs role in marketing should be.
Marketing is one of the many jobs that a CEO must understand. In fact I will go as far as to say that the CEO should be the #1 marketing visionary for the company. M
...more
Andrej Hribernik
May 05, 2016 rated it really liked it  ·  review of another edition
A very short book with some great ideas.

The gist of it are the problems as in the titles described and some short on point solutions.

1: Your Company Is Not Sufficiently Market Focused and Customer Driven.
2: Your Company Does Not Fully Understand Its Target Customers.
3: Your Company Needs to Better Define and Monitor Its Competitors.
4: Your Company Has Not Properly Managed Its Relationships with Its Stakeholders.
5: Your Company Is Not Good at Finding New Opportunities.
6: Your Company’s Marketing
...more
Leader Summaries
Desde Leader Summaries recomendamos la lectura del libro Los 10 pecados capitales del marketing, de Philip Kotler.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, gestionar marcas y posicionamiento, atraer y retener a los clientes.
En el siguiente enlace tienes el resumen del libro Los 10 pecados capitales del marketing, Las diez deficiencias clave de la práctica actual del marketing y sus soluciones: Los 10 pecados capitales del marketi
...more
Vince
Mar 08, 2012 rated it liked it  ·  review of another edition
Short text. Gave this a skim/read last weekend as part of my Kotler-book-a-week project.

Kotler offers a quick overview of the fundamental shortcomings firms generally are working on with regard to their overall Marketing function (not just advertising and lead-gen, but the full go-to-market picture). I took away some ideas for my organization around Marketing function fragmentation, customer segmentation, ideation processes, and marketing leadership.
Iola
Dec 17, 2012 rated it liked it  ·  review of another edition
Shelves: 2012, non-fiction
I think the '10 deadly sins' are probably correct even if some of the solutions were a bit dated.

A very quick read - 147 pages in big print with lots of boxes and subheadings (and about 20 blank pages).
Orhun
Jan 19, 2018 rated it liked it  ·  review of another edition
In just 2 hours, you will have a broad idea on the common mistakes of most of the brands on marketing, their effects and possible solutions.
Not sure how an expert would find it, but for beginners its really easy to understand and valuable.
Кристина Бојовић
This book gives rounded 10 important aspects of marketing function and business in general. There are also clear advises on how to implement them in your business life, either you are employee, entrepreneur or employer.
Olive
Sep 30, 2017 rated it really liked it  ·  review of another edition
Definitely a short read, right to the point. The author points out at various mistakes made by companies and suggests what can be improved. I think the book is more addressed to management and entrepreneurs; however, marketers also need to read it.
Venelina
Jan 11, 2013 rated it did not like it  ·  review of another edition
Some ideas are very popular, but little old. The book is good, it has some interesting cogitations.
Robrechtdn
Er staan goede dingen in, maar het is niet diepgaand genoeg.
rochdi rais
Very Basic
Dai Duong
Logic nhưng thiếu cảm xúc quá.
a
Apr 24, 2018 rated it liked it  ·  review of another edition
Not for begginers, actually already too old to say something new and revolutionary. Easy to read, many examples
Foad Ansari
not bad but i think this book was academic and it is suite for big company and university
Sarah
Aug 10, 2008 rated it it was ok  ·  review of another edition
Straightforward. The best part was that it gave me a high-level overview of what can be involved in marketing.
Lori Grant
A must-read book on marketing by Philip Kotler for the knowledge worker, manager, executive, or entrepreneur.
Cacbjiik Ca
A simple and straight forward book.
Sara
May 31, 2012 rated it liked it  ·  review of another edition


Tiene información interesante, sobre todo si uno hasta ahora está aprendiendo sobre marketing, pero se queda corto en varias cosas que menciona.
Jo Oehrlein
Jun 23, 2012 marked it as to-read  ·  review of another edition
Shelves: non-fiction
Business Week Poolside MBA
Oleksandr Golovatyi
Десять заповедей эффективного маркетинга:

1. Сегментируйте рынок: выбирайте наиболее приемлемые для компании сегменты и старайтесь занять лучшую позицию в каждом из них.

2. Анализируйте потребности клиентов, особенности их восприятия и поведения, их предпочтения и старайтесь мотивировать заинтересованные стороны так, чтобы они стремились к полнейшему удовлетворению запросов клиентов.

3. Изучайте своих главных конкурентов, необходимо знать их сильные и слабые стороны.

4. Устанавливайте партнерские
...more
Dave Masorn
In a problem-solution style, this book is very easy to read and follow. The writing is very concise. However, even the problems were addressed quite clear and interesting, the answers are more like suggestions. For example, if your company "lacks a system for competitive intelligence," the book will answer "you have to establish a person or office for competitive intelligence. It is too naive. But at least I know that I have some problems that "competitive intelligence" can help to solve.
Uyên Phương
Khai thác khá kĩ các vấn đề mà các doanh nghiệp hay gặp phải. Tuy nhiên vẫn còn khá là chung chung và những phần cuối hơi khó hiểu một tí. Ngoài học môn này ở trường ĐH, đọc thêm sách này giúp mình có thêm được những ví dụ, những gì mà các công ty lớn đã và đang thực hiện, giải quyết các vấn đề. Thích nhất vẫn là cách ông đề cao sự đoàn kết, hòa hợp từ bên trong doanh nghiệp, có như vậy mọi người mới có thể phục vụ khách hàng một cách tốt nhất!
Nguyen Huu Luong
Mar 05, 2019 rated it really liked it  ·  review of another edition
Very good, very useful for entrepreneurs and business.
Elena
Mar 25, 2014 rated it really liked it  ·  review of another edition
This review has been hidden because it contains spoilers. To view it, click here.
Andrea
Mar 27, 2019 rated it really liked it
Primer libro del Reading Rush acabado.
Con él completé el reto de Leer un libro entero en el mismo sitio.
Vic
rated it really liked it
Apr 19, 2016
Ughur Alasgarli
rated it really liked it
Feb 26, 2018
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Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar
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