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Beyond Maximarketing: The New Power of Caring and Daring
The authors of Maximarketing and The Great Marketing Turnaround take readers to the next step with a breakthrough book that shows how compan ies like Nestle, Lego, and Dell Computers are learning how to translate success into practical action, going beyond "Maximarketing" to the new power of caring and daring. Illustrations.
- GenresBusiness
224 pages, Hardcover
First published January 1, 1993
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