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Graphic Design: A History
Rooted in the decorative arts movements of late 19th-century and early 20th-century Britain and continental Europe, and furthered by progress in printing technology, the graphic arts answered industry's call to communicate to the masses in an increasingly crowded and competitive marketplace. Over the last hundred years, commercial graphic design has evolved into increasing ...more
Paperback, 160 pages
Published July 1st 2004 by Harry N. Abrams
(first published 2003)
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This book is an overview on the history of graphic design. To talk about graphic design one must talk about advertising and the many movements in art as well as technical innovations. The author does a great job in explaining, however briefly, the connections between all of those and how relevant they are to our modern practice. This book is not a “complete history,” nor a collection of “the best of,” and there's no claim that it tries to be. I think this book may be relevant for students and pr ...more
Gives a basic overview of the history of graphic design. It really reads like a long list of names so I don't feel like I retained too much from it. The great thing about this book is the wealth of full color examples throughout. It was interesting to see how the development of advertising and design parallels art history.