The Death of Competition: Leadership and Strategy in the Age of Business Ecosystems – A Biological Ecology Framework for Managers and Collaborative Relationships
Today's marketplace is seeing radical changes in the way companies do business with one another. New partnerships and alliances are constantly being forged, the lines between industries have blurred, and it has become difficult to tell one business from another, and who's competing with whom. The Death of Competition helps managers make sense of this chaos. Using biological ecology as a metaphor, it reveals how today's business environment parallels the natural world, and how, just like organisms in nature, companies must coexist and coevolve within their own business ecosystems. Through numerous examples, he explains the radically new cooperative/competitive relationships like the one forged between IBM and Microsoft and provides a comprehensive framework businesses can use to enhance their own collaborations with their customers, suppliers, investors and communities.
This read is a must for anyone interested in the origins of business ecosystem theory. While the book is not a (double-blind peer-reviewed) piece of academic literature, it does a great job of clarifying all the inconsistencies in Moore's previous and seminal article in Harvard Business Review. Furthermore, Moore now positions business ecosystems firmly in the field of strategy, with a major focus on answering the 'so what' question.
It’s got some useful case studies but it can be a bit bombastic in style, certainly not academic but a good springboard into the concept of the business ecosystem