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Business to Business Marketing Research
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Business to Business Marketing Research

4.75  ·  Rating details ·  4 ratings  ·  0 reviews
Marketing research is vital - especially investment in the right kind of research. While basic, general research techniques are similar for all kinds of marketing, B2B is unique in many ways. The exciting new book is written by proven research powerhouses.
Hardcover, 288 pages
Published April 11th 2005 by Cengage Learning (first published December 1994)
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