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Love-Based Copywriting Method: The Philosophy Behind Writing Copy that Attracts, Inspires and Invites

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4.17  ·  Rating details ·  12 Ratings  ·  1 Review
Do you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky? You're not alone ... and there's a reason you feel that way. It's because traditional sales and marketing copy (also known as direct response copy) sells by tapping into fear.

But, you don't have to use fear – you can sell and market your business using love instead.
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Published October 2015 (first published July 23rd 2014)
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Jennifer
Jan 09, 2016 rated it liked it
This book did have some good ideas and suggestions, and good messages to keep in mind. It reiterated themes that I've read and heard throughout numerous entrepreneurial / marketing / help your business type books..such as being willing to turn down a client as they're not a good fit for you, your business, or your product. Owning / running a business can never be solely about making money..you have to care about your product and your customers, and using love rather than fear in marketing does s ...more
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When Michele was 3 years old, she taught herself to read because she wanted to write stories so badly.

As you can imagine, writing has been a driving passion throughout her life. She became a professional copywriter (which is writing promotional materials for businesses), which led to her founding a copywriting and marketing company that serves clients all over the world.

Along with being a copywri
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More about Michele P.W.

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