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The Rise of the Joyful Economy: Artistic Invention and Economic Growth from Brunelleschi to Murakami
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The Rise of the Joyful Economy: Artistic Invention and Economic Growth from Brunelleschi to Murakami

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This book argues for the increasing importance of the arts as a major resource in fuelling growth through the experiential dimension of today's economy. As we move from the knowledge economy to a new stage called the joyful economy, consumers shift their spending from physical objects and technical know-how to experiences of joy and disappointment.



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ebook, 222 pages
Published March 24th 2015 by Routledge
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marked it as to-read
Jun 28, 2016
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