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The Digital Brand

3.25  ·  Rating details ·  36 Ratings  ·  5 Reviews

In his best-selling book, BrandSimple: How the Best Brands Keep it Simple and Succeed, Allen P. Adamson showed in a straightforward manner how powerful brands get built. In a similarly engaging style, BrandDigital explains that in the quickly accelerating digital marketplace the basic principles of branding have not changed, but rather, are more important than ever. H

Hardcover, 256 pages
Published August 19th 2008 by Palgrave Macmillan
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Jan 05, 2010 rated it it was ok
It is non-techie person's view point to build brand power. I totally agree that new digital world magnifies the way branding things but I believe technology has changed brand itself. The first half part, it sounds all old brand strategies. (He believes that the digital world has not changed the principles of branding but rather has magnified everything we know to be true about building a great brand.) The second half part, he wants to show more practice way with what he talks in the first half p ...more
Feb 16, 2009 rated it it was ok
I thought the first half of the book was great and very relevant to what we're witnessing in the marketplace. Brands are hearing keywords like "Twitter" and asking for an online presence ASAP without considering strategy or purpose. The second half of the book was more targeted to someone who makes these decision. At that point, I abandoned ship.
Ryan Chapman
Oct 20, 2008 rated it liked it
Shelves: nonfiction
A book for work - just eradicating my business blind spots. It's a good primer on how to manage brands across digital channels, though like most of these books I feel like I "get it" by the third chapter.
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