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Marketing for Developers
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"Programming is black and white. Marketing is a world of gray."
Quit looking for that magical growth unicorn. You don't need to win the startup lottery. You can earn a good income from building and launching your own products.
This book will teach you everything you need to get started:
1. How to build something people want
2. The Lean Marketing Stack
3. How to build momentum b ...more
Quit looking for that magical growth unicorn. You don't need to win the startup lottery. You can earn a good income from building and launching your own products.
This book will teach you everything you need to get started:
1. How to build something people want
2. The Lean Marketing Stack
3. How to build momentum b ...more
ebook, 168 pages
Published
October 15th 2015
by Nerd North Inc.
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I've read quite a few books on marketing focused on startups and selling products in general. Almost all of them have the same flaw - they are too abstract. There are no specific directions or guidelines on how to achieve my goals. I've read them, but never opened them up again.
I saw "Marketing for Developers" on Product Hunt and I immediately downloaded a free sample and read it. After reading the sample, I decided to give this book a try and put a pre-order. When it launched, I read the whole ...more
I saw "Marketing for Developers" on Product Hunt and I immediately downloaded a free sample and read it. After reading the sample, I decided to give this book a try and put a pre-order. When it launched, I read the whole ...more
I have a bias toward action-ability, and this book is highly-actionable. I've suffered through mountains of vague startup/marketing books; this is NOT one of those.
The section on defining your target market ALONE will probably save more would-be founders from launching something nobody wants than the next 100 startup books combined.
...more
The section on defining your target market ALONE will probably save more would-be founders from launching something nobody wants than the next 100 startup books combined.
...more
I was a (lucky) beta reader of this and I really enjoyed the content.
Very actionable as usual with Justin.
Highly recommended.
Very actionable as usual with Justin.
Highly recommended.
Very interesting book for developers. Most of the tips are very simple but only when you learn about them.
The author also provides use cases and simple tutorials for useful tools that any developer interested in launching a product should know about.
I read this once but I am sure I will read at least twice more.
The author also provides use cases and simple tutorials for useful tools that any developer interested in launching a product should know about.
I read this once but I am sure I will read at least twice more.
This is an amazing resource.
Justin knows his stuff and gives very actionable advice.
I recommend this to any developer (or maker of a digital product) that can't seem to figure out what the marketing "gurus" are talking about. ...more
Justin knows his stuff and gives very actionable advice.
I recommend this to any developer (or maker of a digital product) that can't seem to figure out what the marketing "gurus" are talking about. ...more
Love this book. Written clearly, with an emphasis on repeatable, actionable tips and guides. This might actually get me to do the work.
A great blueprint for finding an audience, determining how you can help them, developing a product to satisfy that need, then marketing and launching that product.
First book I've bought with a dedicated podcast feed!
Justin released an episode per chapter as they were recorded! ...more
Justin released an episode per chapter as they were recorded! ...more
Fantastic.
Super actionable. Really clear.
Job well done.
Super actionable. Really clear.
Job well done.
I have seen so many developers (including myself!) who have put in huge numbers of hours building a product only to launch with no sales.
Marketing for Developers should be required reading for any programmer wanting to start a paying side project, raise funding or even just to get more traction for their own personal work. It's incredibly grounded and practical advice on how to get noticed in the crowded marketplace of applications and services and generate real sales. ...more
Marketing for Developers should be required reading for any programmer wanting to start a paying side project, raise funding or even just to get more traction for their own personal work. It's incredibly grounded and practical advice on how to get noticed in the crowded marketplace of applications and services and generate real sales. ...more
Practical guide to launch your products, sans the bullshit!
Good content, easy to read, got a few good tips from this book
As a developer who spends too little time on marketing I found the practical information in this book very useful. I keep referring back to it to make sure I'm on track for launch day.
...more
I just got this book, and just started to read, but I'm amazed! And I know how I will spend the next 12 hours
...more
Very well done. A necessary book for any developer who wants to work for themselves.
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| What did you achieve after reading the book? | 1 | 1 | Feb 21, 2020 10:31AM |
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