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Marketing for Developers

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"Programming is black and white. Marketing is a world of gray."

Quit looking for that magical growth unicorn. You don't need to win the startup lottery. You can earn a good income from building and launching your own products.

This book will teach youMore
"Programming is black and white. Marketing is a world of gray."

Quit looking for that magical growth unicorn. You don't need to win the startup lottery. You can earn a good income from building and launching your own products.

This book will teach you everything you need to get started:

1. How to build something people want
2. The Lean Marketing Stack
3. How to build momentum before you launch
4. A launch plan and checklist
5. How to get more leads after you launch

Using step-by-step instructions, you'll learn market research tactics that help surface solid product ideas. Armed with this research, you'll be able to create your product with confidence, knowing that you're meeting a legitimate need. No more guessing!

You'll also learn how to grow a launch list from the moment you start building your product. Don't worry about launching to crickets. This time you'll have people waiting to purchase your product on day one. Less

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Community Reviews

rated it it was amazing
over 1 year ago
Recommends it for: Developers

I've read quite a few books on marketing focused on startups and selling products in general. Almost all of them have the same flaw - they are too abstract. There are no specific directions or guidelines on how to achieve my goals. I've read them, but never opened them up... Read full review

rated it it was amazing
over 1 year ago

I have a bias toward action-ability, and this book is highly-actionable. I've suffered through mountains of vague startup/marketing books; this is NOT one of those.

The section on defining your target market ALONE will probably save more would-be founders from launching so... Read full review

rated it it was amazing
over 1 year ago

This is an amazing resource.
Justin knows his stuff and gives very actionable advice.
I recommend this to any developer (or maker of a digital product) that can't seem to figure out what the marketing "gurus" are talking about.

rated it it was amazing
over 1 year ago

Love this book. Written clearly, with an emphasis on repeatable, actionable tips and guides. This might actually get me to do the work.

rated it it was amazing
over 1 year ago

A great blueprint for finding an audience, determining how you can help them, developing a product to satisfy that need, then marketing and launching that product.

rated it it was amazing
over 1 year ago

First book I've bought with a dedicated podcast feed!

Justin released an episode per chapter as they were recorded!

rated it it was amazing
over 1 year ago

I was a (lucky) beta reader of this and I really enjoyed the content.
Very actionable as usual with Justin.

Highly recommended.

rated it it was amazing
4 months ago
Recommends it for: Developers

Very well done. A necessary book for any developer who wants to work for themselves.

rated it it was amazing
10 months ago

Very interesting book for developers. Most of the tips are very simple but only when you learn about them.
The author also provides use cases and simple tutorials for useful tools that any developer interested in launching a product should know about.
I read this once but I... Read full review

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Book Details

ebook, 168 pages
Published October 15th 2015 by Nerd North Inc.
ISBN13
9780994973009
Edition Language
English

Genres