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Marketing for Developers

4.41  ·  Rating details ·  64 ratings  ·  16 reviews
"Programming is black and white. Marketing is a world of gray."

Quit looking for that magical growth unicorn. You don't need to win the startup lottery. You can earn a good income from building and launching your own products.

This book will teach you everything you need to get started:

1. How to build something people want
2. The Lean Marketing Stack
3. How to build momentum b
ebook, 168 pages
Published October 15th 2015 by Nerd North Inc.
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Vadim Demedes
Oct 22, 2015 rated it it was amazing
Recommends it for: Developers
I've read quite a few books on marketing focused on startups and selling products in general. Almost all of them have the same flaw - they are too abstract. There are no specific directions or guidelines on how to achieve my goals. I've read them, but never opened them up again.

I saw "Marketing for Developers" on Product Hunt and I immediately downloaded a free sample and read it. After reading the sample, I decided to give this book a try and put a pre-order. When it launched, I read the whole
Christopher Hawkins
Oct 21, 2015 rated it it was amazing
I have a bias toward action-ability, and this book is highly-actionable. I've suffered through mountains of vague startup/marketing books; this is NOT one of those.

The section on defining your target market ALONE will probably save more would-be founders from launching something nobody wants than the next 100 startup books combined.

Oct 22, 2015 rated it it was amazing
I was a (lucky) beta reader of this and I really enjoyed the content.
Very actionable as usual with Justin.

Highly recommended.
Filipe Mendes
Jul 30, 2016 rated it it was amazing
Very interesting book for developers. Most of the tips are very simple but only when you learn about them.
The author also provides use cases and simple tutorials for useful tools that any developer interested in launching a product should know about.
I read this once but I am sure I will read at least twice more.
Ricardo Gomes
Jan 04, 2016 rated it it was amazing
This is an amazing resource.
Justin knows his stuff and gives very actionable advice.
I recommend this to any developer (or maker of a digital product) that can't seem to figure out what the marketing "gurus" are talking about.
Corey Maass
Oct 22, 2015 rated it it was amazing
Love this book. Written clearly, with an emphasis on repeatable, actionable tips and guides. This might actually get me to do the work.
Josh Doody
Dec 28, 2015 rated it it was amazing
A great blueprint for finding an audience, determining how you can help them, developing a product to satisfy that need, then marketing and launching that product.
Oct 21, 2015 rated it it was amazing
First book I've bought with a dedicated podcast feed!

Justin released an episode per chapter as they were recorded!
Joshua Pitzalis
Mar 10, 2016 rated it really liked it

Super actionable. Really clear.

Job well done.
Aug 10, 2017 rated it it was amazing
I have seen so many developers (including myself!) who have put in huge numbers of hours building a product only to launch with no sales.

Marketing for Developers should be required reading for any programmer wanting to start a paying side project, raise funding or even just to get more traction for their own personal work. It's incredibly grounded and practical advice on how to get noticed in the crowded marketplace of applications and services and generate real sales.
Min Tran
Mar 16, 2018 rated it it was amazing
Practical guide to launch your products, sans the bullshit!
Andrei Baraian
Feb 04, 2021 rated it it was amazing
Good content, easy to read, got a few good tips from this book
Mark Horgan
Aug 11, 2017 rated it it was amazing
As a developer who spends too little time on marketing I found the practical information in this book very useful. I keep referring back to it to make sure I'm on track for launch day. ...more
Сергей Герасименко
I just got this book, and just started to read, but I'm amazed! And I know how I will spend the next 12 hours ...more
Oct 24, 2016 rated it it was amazing
Recommends it for: Developers
Very well done. A necessary book for any developer who wants to work for themselves.
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What did you achieve after reading the book? 1 1 Feb 21, 2020 10:31AM  

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Justin Jackson is a Canadian entrepreneur, author, podcaster, public speaker, and YouTuber. He advises software and SaaS companies on growth, marketing, JTBD, and product development.

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