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A dog eat dog-food world

4.51  ·  Rating details ·  75 ratings  ·  48 reviews
A hilarious pseudo-history of marketing management, which explicitly denies resemblance to any actual history, and which will be horrified if some semblance be found. ‘A dog eat dog-food world’ is the story of a man who discovered that the path of life is strewn with treadmills and, if you get on one by mistake, you could keep running all your life to stay in the same plac ...more
Paperback, 1, 94 pages
Published October 20th 2015 by Fablery
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4.51  · 
Rating details
 ·  75 ratings  ·  48 reviews

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Oct 21, 2015 rated it it was amazing
This is one of the most humorous books I have read in recent times. I guess people who read Dilbert might have found some similarity in the cover design. The idea of the book is also similar - a corporate parody. While Dilbert consists of individual standalone comic strips, in this book Suresh has knitted it all together in one complete story line. The story is set in an imaginary world that Suresh calls the alternate history and gives funny explanations on the origin of various management conce ...more
Oct 21, 2015 rated it it was amazing  ·  (Review from the author)  ·  review of another edition
Ah! Well! It is my book.
Anirban Nanda
Jan 02, 2016 rated it it was amazing
Shelves: humour
Update: 05/01/2017
I have reviewed my review after reading this book one year later and I updated it now. Keeping both the reviews here.
Updated review:
A Dog Eat Dog-Food World by C.Suresh was silently published a year ago. A slim book. Only some 90 pages long. But so good that I couldn’t ignore reviewing it.

I had read it when it was published and then read again a few months back. And I realized that when your view about a book changes drastically upon multiple readings, it must be too layered
Ramesh Grandhi
Oct 30, 2015 rated it it was amazing
A Dog eat Dog food world is no run of the mill book, and for readers starved for genuine humor and satire—I would recommend it without a moment’s hesitation. Blurbs claim a lot of things, promise even more, but more often than not a reader will feel cheated. In this case, the claim that this is a hilarious take on marketing management is amply justified.
The way the characters are introduced and developed (keeping in mind that this is a novella) is remarkable. You begin to feel you are on a roll
Tabitha Ormiston-Smith
Nov 20, 2015 rated it it was amazing
It isn't often that I come across a new writer who is able to wield the level of savage wit that I found in 'A Dog Eat Dog-Food World', and I consider my discovery of Chandrasekaran one of the really happy accidents of 2015.

With the piercing observation of the true writer, Chandrasekaran homes in on every ridiculous feature of our consumer culture. Caricature is not at all easy to do well; it is very difficult indeed to avoid overdoing it and descending into gross farce. It calls for great delic
Radha Sawana
Oct 22, 2015 rated it it was amazing
You know that book that you start reading, which surprises you at every stage, and then makes you feel - why didn't I think of that before? Suresh's Dog Eat Dog-Food World is just that gem. It begins an an innocuous story of a man intent upon spending his money. Soon, you realize that it is a fun-to-read marketing handbook, and then, before you know it, it hits at you hard as a real and proper history, and a mirror of our current society. Interspersed with memorable lines, written in the author' ...more
Shashi Kadapa
Nov 09, 2015 rated it it was amazing
Interesting book, different from the run of the mill romance/ slasher horror books. The book narrates the dilemma, and stark realities of the corporate world, using humour/ satire as the medium. Certainly recommended!
Shubhangi Srikanth
Nov 12, 2015 rated it really liked it
This has to be one of most intelligent books I have read in a long time! Add to that the generous heap of humour- nope, not ‘in-your-face’ kind of humor, not slapstick humor, but the classy Wodehousian kinds…AND immaculate grammar (I haven’t seen people use such grammatically delightful sentences these days either!!), and before I forget, there’s almost the entire Philip Kotler…dipped in gooey chocolate.
The writing is smooth, the ideas flow uniformly, uni-directionally, and that is so important
Percy Wadiwala
Nov 14, 2015 rated it it was amazing
Recommends it for: Anyone
A Dog Eat Dog-food World positions itself as a ‘hilarious pseudo-history of marketing management’, and this is one instance where the blurb is exactly descriptive of the novel. Through the story of the Fortune family, Spike and hapless nephew Jerry and their business rivals Tom and Jasper Rich, C. Suresh explains (and de-constructs) the theories of management as taught in B-schools the world over.

A Dog Eat Dog-food World is a small volume, but it’s brilliance is anything but limited. To catch a
Ravi Kumar
Nov 27, 2016 rated it really liked it
And so I am finally done doing what I should have, more than a year ago.

Reason for delay, you ask?

Well, aside from the on-and-off relationship there seems to be going between me and ‘reading’ these last few months, let’s just say I am quite intimidated by books that fit easily into my pocket but are NOT books that are written by or written keeping in mind simple-minded folk.

Not convinced, you say?

Give you another example, you want me to?

Try Heart of Darkness by Joseph Conrad. (96 pages, that to
Ritesh Kukrety
Nov 03, 2016 rated it really liked it
To give you a backdrop of why I picked this book up for review, I will start with the honest admission that I got hustled into buying it. I initially knew Suresh as an active member of For Writers, By Authors, a writing-focussed Facebook community that I am also a part of. Upon checking the excerpts he would regularly share from his blog,, I realised this unassuming person was actually one of the top bloggers in India who had won acclaim and accolades from BlogAdda. ...more
Kavipriya Moorthy
May 06, 2016 rated it really liked it
A title so catchy and cover so intriguing that says upfront it is not just another book. A novella of 95 odd pages that would take not more than an hour to read, that talks a lot about the marketing management. Suresh – an author famous for his humor peppered blog, well, what can you expect from him? A hilarious take on the marketing management!

My take on the book:
The prologue is super interesting – it surmises the concept “Out-of-the-box” literally! It makes you think. That ting moment!
Now that
Siddharth Mahadevan
May 19, 2016 rated it it was amazing
Shelves: humour
This is the second time I have read this book. Wit, intelligence, brilliance, humour, sarcasm, sattire all encompassed in 85 pages! Going by the standards of the language in the book, I would even call it a literary heavy-weight(rather light weight, considering only 85 pages)

At the surface level, it comes across as a business case-study for marketing student and corporate discussions. At a deeper level, it questions the way corporates and businesses function. At a metaphorical level, it laments
Dec 21, 2015 rated it really liked it
Where do I start? It was a brutally honest portrayal of marketing management with an ample dose of humor raining over it. I read the book back-to-back twice on the same day.

After the second read, I sighed deeply winding down the last chapter as my thought took off on numerous tangents – both at a macro and micro level – philosophy of life in general, general principles of business, ethics of conducting business and more.

However, the first thought that hit me was the Murphy’s Law – ‘To err is hum
Kala Ravi Sarathy
Dec 25, 2015 rated it it was amazing
A rib-tickling, howlarious and candid lesson in management! Never knew lessons in marketing and management could be so effectively delivered with so much fun and laughter thrown along the way! All-time favorite toon character namesakes, Tom, Jerry, Spike and Tyke take you on an action-packed and fun-filled journey! What starts off with a morose, down in the dumps Spike Fortune and a happy-go-lucky Jerry, winds off to a whirling dervish Spike and a market savvy Jerry! Adding twists to the tale ar ...more
S Venkatesh
Dec 14, 2015 rated it it was amazing
First of all Congratulations to the author.. for coming out with such an insightful novella..... Having been in the corporate world for over 3 decades I could identify with many situations I have faced, as narrated in the book... Various concepts has been brought about in a very interesting and lucid manner.
Don't be deceived by the no of pages of the book... its a treasure and each time you read the book it gave a different perspective. And therefore I recommend that you maintain a steady pace w
Vinay Leo
Dec 02, 2015 rated it it was amazing
Reviewed on A Bookworm’s Musing:

Positive aspects:
+ Humor, from almost first chapter till right to the very end
+ Simple, clear language that anyone will love reading
+ Speaks of businesses, but without any confusing terminologies
+ A closer look, it feels like we’re reading about life itself

Negative aspects:
- The prologue didn’t gel with me, but I don’t see it as a big negative

Brilliance from first page to last… a favorite book already and awaiting the sequel (hopefully)

Balasubramaniam Meganathan
Jan 16, 2016 rated it it was amazing
The humour is contagious and binds well with the story. Waiting for the sequel when dog food goes abroad.
Sep 07, 2017 rated it it was amazing  ·  review of another edition
Humor as it should be

"Satire" is a much misused format by humorists with the jokes targetting under-privileged/oppressed sections of the society, rather than the opposite. As I read elsewhere, satire is a weapon of the powerless and not the powerful, because if it IS indeed used by the powerful, then it is no less than vulgar.

And sometimes, as in the case of "A Dog Eat Dog-food World", satire is that tongue-in-cheek intelligent set of one liners that trigger silent chuckles, evenly spread thro
Apr 05, 2018 rated it really liked it
If P G Wodehouse could take a pot-shot at the tenets of marketing management armed with either a rifle of yore or his glorious pen, I doubt if he could come up with a wackier take than what has been accomplished by C Suresh in his 90-page novella/management handbook. Don’t get fooled by its svelteness though! I have read the book numerous times and discovered new layers each time, which in part explains this late review. The other part I very much attribute to indolence, like the ills of hypocho ...more
Jan 07, 2016 rated it it was amazing
Note : This review was first published in my blog Book and Ink

Humor and Satire are two highly unexploited genres. The so called best sellers list always have either thrillers or romance or paranormal only in them. Have people lost the ability to laugh or make others laugh? P.G.Wodehouse seems to have been the last writer who was insanely famous for his humorous writing and still continues to be so. Sadly he is long dead and there hasn’t been a proper successor of sorts. I think I might have fou
Hemantkumar Jain
Jan 05, 2016 rated it it was amazing

Outrageously Hilarious ... Superb piece of work ...

This one was a supremely hilarious one ... as well as pretty informative and educative ... especially for an MBA student. I would recommend this to every MBA student ... and Marketeer ... and then even the average Consumer (simply to understand how you have been fooled to buy something that you 'think' you need but in reality you don't)

Suresh writes this amazing pseudo history about how things came by. You discover the roots of so many things t
Privy Trifles
Jan 04, 2016 rated it it was amazing
There is always a special place in my heart for books written by fellow bloggers, added to it the fact that some of them are such amazing authors that it is a pure joy reading their books. It feels proud to see them in print knowing that this is a very deserved progress for their writing. C Suresh is one such blogger. Having known him through social media I have had the chance to read his blogs very often. I have giggled and laughed at his thoughts on this otherwise dull world which is busy doin ...more
Sriram Subramanian
Mar 17, 2017 rated it really liked it
This is a slim book that packs quite a punch. Suresh Chandrasekaran has taken a healthy swing at the world of marketing, management-speak, and consumerism in general, and he does it with dry humour and felicity. Here you will find ego-fuelled corporate barons, subservient lackeys, hapless consumers, wannabe consultants and delightfully ethics-free bosses lampooned without mercy. Suresh’s command over the language is remarkable and is reminiscent of the Master, Sir. PG Wodehouse at times. Through ...more
Jun 04, 2017 rated it it was amazing
This book was a fun read. A riveting package of humor and management.
The war between two businesses in the dog-food and cat-food world unfolded into a story where we witness first hand, how a product strategy evolves as a product gets conceptualized, to its brand positioning, marketing and its subsequent pivots and extension strategies.
The humor reminded me of P.G Wodehouse and when applied to management principles like product life cycle, product differentiation etc , it threw up some really i
Dec 21, 2015 rated it really liked it
When one of India's top-ranked humour bloggers comes out with his first solo book, you buy it and read it. This is a slim book a novella. It traces the rise of two businessmen and their associates. One in the dogfood business and the other in cat food.

Hilarious with marketing and B-school theories reinterpreted, the author is a qualified B-School alumnus and knows what he is talking about. Do read this book, full fun, full time pass and a pseudo history of Business and Marketing in tongue and ch
Jun 05, 2016 rated it it was amazing
A wonderfully narrated satire on management consulting, consumption patterns and everything that a business can think of. I loved the mild satire which almost makes the reader think and rethink while not compromising on the comedy. Satire, actually is not my forte and this was a book I chose to read to challenge my own comfort zones w.r.t genres. Happy with the choice. The MBAs will love this one.
Amit Sharma
Feb 20, 2016 rated it really liked it
A refreshingly different book. The fact that such books are able to find a market and entertain readers gives hope that there is a place in the market for intelligent books. Hilarious but not in a slapstick manner, the story will make you chuckle at every page. A breezy read that will leave you smiling as you turn the last page.
Prashanth Srivatsa
Mar 28, 2016 rated it really liked it
A hilarious, yet, disturbingly true take on how the cunning art of marketing has shaped our lives and made us victims of a shifting culture. Through the examples of dogs, cats and all the paraphernalia that come with them, Suresh has wrought a riotous pseudo-history to dull the original into shadow. For all you MBA marketeers, here's a half a day's read to leave a longlasting smile.
Sudha Chandrasekeran
Dec 07, 2015 rated it it was amazing
It is not often I get to write reviews and it took me a loong time to write one. But it was a interesting read reminding me of all those Wodehouse books I read loong ago. It was a treat to read how the marketing management process works in a funny and simple language. A must read.
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“Life would be comfortable if only the people around you would be more interested in what they were doing with their own lives than in what you were doing with yours. How is it that all the people around you know more about the best way to lead your life than you do yourself?” 0 likes
“Cheetahs, however, were avoided quite soon when it was discovered that their preferred choice of a meal was their own owners rather than the cheetah foods that were being served. Thus,” 0 likes
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