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Enough: Breaking Free from the World of More

3.93  ·  Rating details ·  516 ratings  ·  52 reviews
For millions of years, humankind has used a brilliantly successful survival strategy. If we like something, we chase after more of it: more status, more food, more info, more stuff. Then we chase again. It’s how we survived famine, disease and disaster to colonise the world. But now, thanks to technology, we’ve suddenly got more of everything than we can ever use, enjoy or ...more
Hardcover, 289 pages
Published January 24th 2008 by Hodder & Stoughton (first published 2008)
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3.93  · 
Rating details
 ·  516 ratings  ·  52 reviews

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Jennifer Campaniolo
Jul 09, 2009 rated it it was amazing  ·  review of another edition
Recommends it for: Everyone
This book should be on school reading lists. Every American should read it. I don't usually make sweeping pronouncements like that since we all enjoy different things, but this book is essential to understanding why we can't go on the way we've been going--more, more, more, getting & spending, ever-more growth. I'm guilty of it. I can be materialistic. In fact, I started reading this book after a vacation shopping spree that went a little too far. I was on another continent and I wanted to c ...more
Jun 07, 2018 rated it it was amazing
Shelves: life
Schöne Zusammenfassung sehr unterschiedlicher Aspekte zum Thema "Genug". Geht dabei auch tiefer als die meisten Minimalismus-"Ratgeber".
a couple quotes below. i loved this book,

he is not a religious person, but much of what he talks about is what many faiths have always taught. he also talked about how being grateful makes us happier and actually kinder too. if we look for things to be grateful about we will find them and be happier for it. he is interesting on meditation and why it is hard to keep it going. the hawthorn effect means that changes are usually positive but this wears off and then the temptation is to try somethin
Jul 26, 2009 rated it it was ok  ·  review of another edition
To save you reading this book, I can summarise the whole thing in one of my mum's favourite sayings - "everything in moderation". The central theme is that people in the West work too hard, eat too much, shop too much and live vacuous lives with no meaning or direction except getting more and more and we'll eventually destroy the planet. Wow, really? In typical newspaper journalist style, the author paints a picture of two separate worlds - you're either a depressed stressed-out shopaholic worka ...more
Sarah Clement
May 18, 2012 rated it liked it
I think if I had read this book before I read other books on issues like consumerism, I would have liked it better, but I still got a lot out of it. The chapter that I thought was particularly unique (in that you don't see it in many other books about consumerism) was the one on happiness. I found it fascinating and really helpful. Being born and raised in America, I hadn't thought much about the mental aspects of the "pursuit of happiness" which seems just part and parcel of the fabric of life. ...more
Jul 15, 2013 rated it it was amazing
"Today's mania for material goods is more learnt than instinctive. While every society is designed to meet its members' basic needs, only modern capitalist countries concentrate intensely on material greed" - Our Stone-Age brains are hardwired to survive famine by gathering what we can, when we can - but these instincts are exploited by a profit-driven capitalism that encourages us to want more: more shallow information, more food, more stuff, more perfection. In a resource-limited world, this c ...more
Jarkko Laine
Mar 22, 2009 rated it really liked it
Shelves: minimalism
A great, actionable book on the philosophy of enough. We need to start to apply these lessons NOW.
Marco Svevo
Aug 08, 2017 rated it it was amazing  ·  review of another edition

Apro il libro a caso, dopo anni di permanenza inerte sullo scaffale della libreria, e finisco proprio all'inizio del capitolo 4 che si intitola "Basta lavoro".
Passano mesi, anni, poi il libro risponde.
"Il q.b. è il punto critico, oltre il quale avere tutto e di più peggiora la vita invece di migliorarla".
Sai (sindrome da affaticamento informativo) e infomania: ovvero come vivere da rana cinese ed essere infelici.
...perché noi, in fondo, l'avevamo sempre saputo che il concetto di libero arbitrio
Apr 22, 2018 rated it it was amazing
I thought I am a Zen savvy. This book tell me I am not even close. It turns out this book is much above what i have expected what it might say about this topic. The author really has something to offer especially were the reader the one share the same vex and entanglement of life and mind.
Monika Gartner
Jun 26, 2017 rated it it was amazing
Was für ein geniales Buch
Olivia (Phoenix_Park)
Sich bewusst machen, dass man genug hat – genug Information, Essen, Sachen, Arbeit, Auswahl, Glück und Wachstum.
May 16, 2017 rated it it was ok
Its very repetitive, has a lot of fillers and plenty of rhetoric as well.
Aug 27, 2017 rated it it was amazing  ·  review of another edition
Very interesting indeed!

unfortunately also very depressing read when you are too ill to put its ideas into practice. Add to that that it is nearly a decade old and wider society doesn't apear to have taken note of any of the dangers outlined by Naish...
Phil Whittall
Journalist John Naish is an ardent environmentalist and anti-consumer campaigner. He's the brain behind the Landfill Prize for example and Naish wants to start a movement of 'enoughness'.

In essence Naish says, rightly, that we've lost all sense of what is enough in our lives. We do not know when to stop and this inability is hurting ourselves, our societies and our planet. Rediscovering a sense of 'enough' is necessary, essential even for our survival.

Through seven chapters (information, food, s
Nov 23, 2008 rated it it was amazing  ·  review of another edition
I loved this book from the moment I picked it off the library shelf. Each chapter is about something we do too much of, be it work, spending, choosing, eating, growing, etc. And for each one, Naish provides interesting research, thoughtful anecdotes and useful points regarding humankind's current excesses and what we as individuals can do about it.

One of the sections that was the most unique about this book (and which hit home the strongest) was the bit about how people today feel they have to c
Feb 05, 2008 rated it it was amazing
Recommends it for: EVERYONE!
Enough - Breaking free from the world of more.

Amazing, Interesting, Refreshing and Fantastic book! Please buy or read this book - it's really enlightening.

I couldn't put this one down and read the whole thing in one sitting, about 7 hours.

It talks about how basically - in our lives - we have everything we could possibly need, but we still feel unsatisfied and nothing is ever enough. It talks about really interesting side-effects of this basic human condition, such as we have more than enough foo
A great book about evolutionary consumerism; the whats, whys and why nots.
Some excellent advice given, though to me most some is gonna be hard to follow. But any change is always tough, making an effort is worth something as well. Is it not?
John's advice to follow:
* watch your body-clock! Stick to a task that fits the clock, e.g write in the evening and make big decisions early in the day better fitted to me - make big decisions in the evening. Definitely not a lark, bite me! Wait, I should wear
S.C. Skillman
Jan 04, 2013 rated it really liked it  ·  review of another edition
This is a thoughtful, provocative and often amusing guide to our culture of "plenty" and abundance" in which our brains are (according to the author) hard-wired to desire more. Nevertheless I did sometimes feel dubious about the author's thesis that we are still operating on our ancient instincts as hunter-gatherers when we always had to respond to excess by seeking even more. Whatever happened to evolution, I ask myself? Doesn't it apply to the brain too?

That said, I must confess that I could e
Sep 13, 2013 rated it really liked it
Shelves: non-fiction
This is a thoughtful and intelligent review of where we are as a society today, or at least where some of us are at any rate. If you're in the lucky position of being someone who suspects they may well have "Enough" of most things, this book may prod you to think about some other directions for your life and how you live it. This well certainly be the case if you've also managed to salt away a couple of million to help you sleep at night while you think about how you may get by living on less. I ...more
Joseph Young
Nov 23, 2010 rated it really liked it  ·  review of another edition
Recommends it for: people with over complicated lives
This is one of those books where you need to take the parts that are useful to you and discard the rest. You are unlikely to agree with all of it, as the author's and your own tendencies and values will probably conflict.

The book helps you think about what is necessary in your life, and helpfully offers many things that you might place value on that aren't really important in the long run.

As a generally happy person, I did not have much use for the trying to be happy chapter. Further, I am an a
Carolyn Lochhead
Jan 23, 2016 rated it really liked it  ·  review of another edition
"Initially I thought this was going to be a pointless piece of unsubstantiated assertions and tiresome obviousness. Statements like ""It's no wonder more and more people are turning to computer porn rather than maintaining an actual relationship"" encouraged this view. I mean, really, are they? Have you done any research into this or is it based on a big fact assumption? And it's true that the book does contain a lot of assertions about trends for this and neolithic brains being hardwired to do ...more
Mar 31, 2013 rated it it was ok
I don't really know what to think of this book. John has a very distinctive writing style, a style you'll like a lot or hate the more you read it. I consider myself one of the haters. He tries to be funny and cynical but the long sentences full of blahblah words did not sound very convincing at all. It's not a thick book and yet you can still easily summarize it within a few pages.

That said, it has it's good parts. Things I didn't know (WWILFing, for instance), things I knew but brought me to o
Sep 06, 2011 rated it liked it
A non-fiction offering which is rare for me as I find it difficult to maintain interest in reality (but that really is a whole different conversation!). This was easy to read, had some very interesting concepts and mild suggestions on what to do to say enough but really the sad fact is that most of the human race is not sufficiently evolved to actually realise that they have to say enough - I have all I need. Their inane stupidity will shackle them with the more, more mentality until the planet ...more
Chris Turner
I did not agree with this author on a lot of the points he made. He suggests that everyone should wear the same suit as everyone else all the time, with just different buttons to customize it. He does not own a mobile phone.

If you're already thinking this guy sounds a bit of a hippy, you might be right. To rule this book out however, is not recommended. I got less out of this than I hoped for, as his message is rather simple (moderation and self control, good, consumerism, bad) but the points h
Jun 26, 2012 rated it liked it  ·  review of another edition
Shelves: non-fiction
For anyone who has chosen to consume less, this book would be a great support. I didn't find the first chapter "Enough Information" all that interesting but it was worth persisting to read a very interesting chapter two "Enough Food" and an especially good chapter three "Enough Stuff". "Enough Work", "Enough Options", "Enough Happiness" and "Enough Growth" follow. The book concludes with "Never enoughs" as chapter eight in which the author emphasises the value of gratitude and social connectedne ...more
Nov 17, 2015 rated it really liked it  ·  review of another edition
Een boek met twee gezichten: aan de ene kant onheilspellend – als we nu niet ophouden met onze overdreven consumptiedrang en het alsmaar meer willen gaat de hele planeet naar de klote – en aan de andere kant geruststellend – we hebben genoeg, het is goed zo.

De hoofdstukken zijn van begin tot eind één lange brij tekst die alleen is opgesplitst in alinea's. Iets meer structuur zou het boek in mijn ogen goed gedaan hebben. De secties met tips aan het einde van elk hoofdstuk zijn leuk en ik zie meze
Aug 21, 2013 rated it it was amazing
Shelves: philosophy
I really enjoyed this book. I know he was preaching to the choir, but I still found it interesting, well organized and well written. I liked his mix of anecdotes, data and humour.

However, I'm not sure he is quite right that individuals are the ones that are going to be able to stop their consumerist behaviour. I do believe governments are going to have to step in and at least start guiding the process.
Jun 21, 2016 rated it really liked it
This took me way too long to read, I guess it is a book you can go back too easily. Although I'm pretty sure if I'd given it my full attention my review would be different.

The ideas were interesting and new, there was a bit too much waffle and language disguised the raw ideas, but once there it was very eye opening.

Enough happiness and information was probably the most new and different topics. Will probably dip into again some time.
Apr 17, 2010 rated it it was amazing
Shelves: non-fiction
Brilliant. I actually listened to the audio-book. Naish looks at how our Stone-Age brain, in the context of modern consumer society, and manipulated by advertisers, can take us places it's not best for us to go - from over-eating to information overload. He also provides useful suggestions about how we can 'break free from the word of more', and be more contented.
Mar 27, 2012 rated it liked it
Shelves: library, non-fic
A good read though nothing groundbreaking... you can pretty much work the whole book out by its title. The research and anecdotes however, were interesting and enjoyable; the story of the diabolical 18th-century Frenchman Père Gourier was downright fascinating and deserves a book of its own. Or an HBO series.
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John Naish is a British health journalist, currently writing for The Times.

He is a t'ai chi–practicing vegetarian and does not own a mobile phone. He lives in Brighton.
“Hochrangige Manager, sagen sie, arbeiten ohne E-Mail häufig effizienter, denn so sind sie vor den ständigen Anfragen ihrer Untergebenen abgeschirmt.” 0 likes
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