Unscripted: My Ten Years in Telly

by Alan Sugar

As the star of the award-winning BBC series The Apprentice, Alan Sugar has won millions of fans who tune in to watch his mix of business wisdom, witty putdowns and ability to cut straight through bullshit. But how did the famously straight-talking entrepreneur end up fronting one of our most successful and long-running shows, and why were some of his biggest challenges during his ten years in television to be found outside the boardroom and off camera?

In Unscripted, Alan Sugar reveals all this and more as he embarks on a new and sometimes bewildering career. He describes how he lost patience with some of the luvvies, wafflers and wannabees he encountered along the way, and tells us what he really thought of some of the tasks and candidates he came across during the making of The Apprentice, giving his reaction to the egos and the backbiting as well as the genuine talent that shone through. He explains how he brought on board Nick Hewer, Margaret Mountford and Karren Brady, what became of the winners when the cameras stopped rolling - and how working on the show has inspired him and many others. As with his previous books, What You See Is What You Get and The Way I See It, there is no ghostwriter; this is written by the man himself. And, as ever, it is honest, funny and outspoken - Alan Sugar at his entertaining best.

Genres: Nonfiction, Autobiography, Business, Biography

456 pages, Hardcover

First published January 1, 2015

Reviews

[Lin]

It took some time to finish reading this, as my eyes kept rolling back. At one point they rolled back so far I could see my brain trying to comprehend how such an enourmous ego can fit into such a small man.
The book didn't provide an answer to that question.

[Megan Jones]

'Unscripted' follows Alan Sugar's journey from the beginning of The Apprentice through to the current series and encompasses Junior Apprentice and he reveals behind the scenes information that makes a lot of the decision surrounding The Apprentice to make more sense. Sugar also reveals more about the winner's of all of the series which I particularly enjoyed to be able to see where they are now. There is a lot of information on people with the production jobs and the decision making from the BBC and Fremantle which although interesting meant the book was bogged down by an overwhelming amount of information that took the enjoyment away from the book a bit. 'Unscripted' is the perfect read for any fan of The Apprentice although Sugar does big himself up a lot throughout this which was amusing at times, having said this he also comes across as more human in all of the books I have read by him which is enjoying. I enjoyed this book and it is highly entertaining and it was really nice to start at the beginning of The Apprentice and reminisce on all of the past series and contestants.

[Shaun Collier]

A very good insight into how The Apprentice is put together here in the UK, along with some very frank views on the candidates and their performances on and off screen.

As with his previous books, he writes like he speaks, so it's very easy to imagine reading it in his voice.

[Emma]

An interesting insight into the Apprentice that could easily be retitled The Gospel According to Lord Sugar.

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[Toby Jones]

After really enjoying reading Alan Sugar's autobiography last year, I was excited to read about one of my favourite programmes The Apprentice.

Alan's writing style mirrors his East End, Cockney charm which makes his books easy to follow. My God, he does think he's the bee's knees but that's part of the charm.

I found the opening chapters in particular to be very interesting, discussing the initial setup of the Apprentice format and the behind-the-scenes discussion. As the book goes on, however, it starts to get repetitive talking about each series of The Apprentice in turn. I enjoyed far more some of the discussion on his advisers (Margaret, Nick and later Karren) and Alan's personal journey rather than recounting the journies of some of the candidates and winners.

I had a good reading session tonight of the last 130-odd pages to get this over and done with. His autobiography is 610 pages long and that was well worth it for the sheer content within it. However, at 446 pages, this could have been shortened quite significantly in my view and I found myself skimming over some of the less interesting content.

You can only rate in "full-stars" on Goodreads but if I could rate in half-stars, this would be closer to a 7/10 than a 6/10.

[ItzHayley Beanie]

As a huge The Apprentice fan, I wanted to try this book to see how Alan Sugar would describe his TV career, believe it or not it reveals a lot about his “The Apprentice” journey.

Interestingly nick Hewet was acting as his PR consultant (I did like nick in The Apprentice) and it was only because Alan got involved with Tottenham Hotspur I was involved with lots of interviews, that he was seen by Peter more, the man who suggested The Apprentice.

When Alan talks about Syed from season 2 of The Apprentice, when he mentions the pizza episode I recall it as I have recently seen it again. Imagine ordering 100 chickens for 500 pizzas, and only making 90 pizzas.

It got to a point where it felt like a book describing The Apprentice rather than Alan Sugar's ten years in telly but everything I read was interesting.

[Lisa Bennett]

Being a huge fan of the show, I couldn't wait to read this, and it was brilliant. Lord Sugar is an amazing man, a little big headed and likes to blow his own trumpet, but considering how far he has come from such humble beginnings, I don't blame him for being like that, I'm the same, I just don't have his history lol. fantastic book, perfect for any fan of the apprentice, and really interesting hearing how it's made, his thoughts on certain people, and how influential he continues to be. a man I'd love to meet.

[Jon Hall]

Sometimes he’s quite funny. Other times he comes across as a bit of an arse. I preferred his initial autobiography. He seemed a little more ‘humble’ in that one. But The Apprentice is still must watch telly!

[Chairoplane]

I really enjoyed this because I'm a massive fan of the show, not because he's a brilliant writer. In fact, he's a bit of a douche.

[Peter Tennant]

Good insight into what goes on behind the scenes of a successful TV program

[Mary OConnor]

A very mediocre autobiography. Pretty much is Alan Sugar saying how great he is! Not worth your time!

[Paul McFadyen]

Unscripted? Well there's your first, fundamental error, right there - if only this book HAD been scripted (preferably by someone with a sense of what it takes to create an engaging and amusing read), then we'd be spared the droning monotony of this pompous, humourless, joyless arse's opinions on everything.

This is an astonishingly turgid read, even in the context of attempting to capture ten years' worth of identikit, idiotic contestants competing for money and vainly for some of our attention - the only real lasting impression is what a singularly mean-spirited and selfish person Alan Sugar is, acquired through suffering his endless whingeing and pontificating about BAFTAs, production staff and that lasting favourite of his, "the gutter press" (this coming from a man who, by his own admission, is personal friends with Piers Morgan? Yeah, I know).

I have to caveat this review with the admission that, for my own sanity and sense of well-being, I had to give up halfway through; it may be,therefore, that the second half bursts with Wildean flights of wit and joie-de-vivre. That said, this would be comparable to listening to half an Annie Lennox album and then expect her to deliver A Whiter Shade of Pale (as opposed to kidnapping it on the street, locking it in a cellar and torturing it for 20 years, before finally freeing the shocked wraith of what's left of the song to an appalled public). I feel comfortable that my choice is vindicated.

Avoid at all costs.

[Rich]

A rather interesting read in to the behind the scenes of The Apprentice. Alan Sugar is some what of an inspiration, his no nonsense attitude should be adopted by people more often.
This book charts the rise and success of both the Apprentice and Junior Apprentice, and it's amazing what the crew and candidates have to go through to pull off such a stunning hours worth of television. I don't want to ruin this for anyone, so I strongly suggest you pick it up and discover for yourself the secrets and trivia.
Some funny one liners all the way through, along with some in depth explanations on the job process/business opportunity. Perfect for any The Apprentice fan.

[Katie]

A good amount of interesting insider information on the making of the apprentice made this a good read generally. However, after a while it did start to drag and could have been at least 100 pages shorter. If you've watched all of The Apprentice, you'll already remember a lot of the tasks/boardroom incidents and 'funny Lord Sugar' quotes included (of which there were enough to appear somewhat self indulgent).

[Jennifer Leather]

I like Alan sugar, I like the apprentice and I like books. Unfortunately the mix of all three gave me something I didn't :( I finished it but I didn't really want too. Too much of 'this persons only famous because of me' that tv show only worked because I'm so good in it' etc etc. It really grated on me. Ok so I learned about about how the apprentice is made and what Alan does in his spear time and that was the only good bits which probably left me 300 pages of ego. Don't bother with it

[Alan Toner]

I have now finished reading Alan Sugar's book, and enjoyed it immensely. I especially liked the way he covered The Apprentice more, and the fully little anecdotes he told had me in stitches! Yes, all in all, a great read, and a book that all fans of The Apprentice and Alan Sugar should have on their shelves.

[Emma]

As a fan of The Apprentice, I was really looking forward to this book and was not disappointed! A great read discussing everything from the initial start up to the 10th series which I couldn't put down.

[Josh Carter]

Although I have taken a long time to read this book I have thoughrouly enjoyed it. The many anecdotes and stories are very entertaining and the style of writing easy to read and digest. Recomended for any fan of The Apprentice and / or Lord Sugar.

[James]

I loved reading this book. It brought back so many memories of watching the show. It also explained lots of things behind the scenes which I never knew before. If you're a fan of The Apprentice then it's definitely worth a read.

[Grant]

If you want to read about somebody telling you how incredible they are and how important they are in every situation then this is the book for you.
If however you want any genuine insight into the programme from an objective point of view, read something else.

[Cathy]

A good insight of the background and behind the scenes to 'The Apprentice', with a couple of nice little 'Easter eggs' included. @Lord_Sugar

[Chris O'Donoghue]

easy read

[Liam Curran]

recommended for all fans of the apprentice