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Running a Successful Card Campaign
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Running a Successful Card Campaign

3.75  ·  Rating details ·  4 ratings  ·  2 reviews
How would you like to triple the number of people in your community with a library card and see them using your library regularly? With the remarkably popular campaign known as the Power Card Challenge, Patrick Jones and his colleagues at the Houston Public Library enrolled well over 200,000 new library users. They also watched circulation of juvenile materials increase by ...more
Paperback, 221 pages
Published June 26th 2003 by Neal-Schuman Publishers (first published 2002)
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Holly P
May 28, 2017 rated it really liked it
Even though this book focused on system wide library card campaigns and I was looking more for a small scale campaign for just my branch, it presented a wealth of ideas. I really appreciated the marketing material examples contained in the book. Very useful as a starting point to generate ideas for how to go about running a successful card campaign.
Lerato Mahloko
Jul 04, 2019 rated it liked it
Not what I was looking for, but for those looking for ways to work with schools and the formal educational sector. This one is for you.
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