Goodreads helps you keep track of books you want to read.
Start by marking “Running a Successful Card Campaign” as Want to Read:
Running a Successful Card Campaign
How would you like to triple the number of people in your community with a library card and see them using your library regularly? With the remarkably popular campaign known as the Power Card Challenge, Patrick Jones and his colleagues at the Houston Public Library enrolled well over 200,000 new library users. They also watched circulation of juvenile materials increase by ...more
Paperback, 221 pages
Published June 26th 2003 by Neal-Schuman Publishers
(first published 2002)
To see what your friends thought of this book, please sign up.
Start your review of Running a Successful Card Campaign
Even though this book focused on system wide library card campaigns and I was looking more for a small scale campaign for just my branch, it presented a wealth of ideas. I really appreciated the marketing material examples contained in the book. Very useful as a starting point to generate ideas for how to go about running a successful card campaign.
News & Interviews
Here at Goodreads, we've noticed that a funny thing tends to happen when we start talking about audiobooks: The same few titles get...
53 likes · 14 comments