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The B.S. Factor

3.12  ·  Rating details ·  17 Ratings  ·  2 Reviews
Fakery and hypocrisy in American communications are the subjects of this outspoken—and hilarious—book. Uncovering our thought-pollution problem for perhaps the first time, Arthur Herzog exposes Executalk ("name of the game" for "point" or "purpose," "ball-park estimate" for "rough guess"), Quote Facts (opinions made to seem like facts by virtue of being quoted), and Comple ...more
Hardcover, 218 pages
Published May 29th 1973 by Simon & Schuster (first published 1973)
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Writing in 1973, the author opposes what he sees as a contemporary American tendency toward being "fake," which broadly includes things like: the nonsense in advertising copy; vagueness and illogic in rhetoric (e.g. American political values may be either natural to all human beings or a unique accomplishment in history, but not both); political cant (what today we'd call "spin"); redundant phrases that degrade the language (e.g. "free gift"); and a more serious inability to clearly separate tru ...more
Sep 15, 2013 rated it it was ok
This book does a good overview of different types of "B.S" (as it were) that were prevalent in America in the 1970's, most of which is still relevant today - albeit, of course, with different celebrities involved.

The problem is that Herzog's tone and really his entire approach is incredibly dated in that "1950's intellectual beating you over the head with his opinions 20 years after the fact in that stereotypically smarmy Mr. Peabody tone that had already gone out of style 10 years earlier" sort
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Arthur Herzog III (April 6, 1927 – May 25, 2010) was an American novelist, non-fiction writer, and journalist, well known for his works of science fiction and true crime books. He was the son of songwriter Arthur Herzog, Jr..

His novels The Swarm and Orca have been made into films. His science fiction novel IQ 83 is being made into a film by Dreamworks.

Herzog was also the author of non-fiction book
More about Arthur Herzog III...

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