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Make It New: A History of Silicon Valley Design (The MIT Press)
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Make It New: A History of Silicon Valley Design (The MIT Press)

3.73  ·  Rating details ·  95 ratings  ·  13 reviews
California's Silicon Valley is home to the greatest concentration of designers in the world: corporate design offices at flagship technology companies and volunteers at nonprofit NGOs; global design consultancies and boutique studios; research laboratories and academic design programs. Together they form the interconnected network that is Silicon Valley. Apple products are
Kindle Edition, 281 pages
Published September 11th 2015 by The MIT Press (first published September 4th 2015)
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John Lilly
Jan 05, 2016 rated it liked it
Useful history but dry

Lots of great nuggets in here, and reminders of how many pioneers we owe a debt of gratitude. But a little mixed up organizationally, leaves a lot out, and is a little too much like a laundry list of people and accomplishments.

But important history to know; I'm glad someone started to capture.
Gabe Diaz-Barriga
Reading this was essential for me as a Silicon Valley designer.
Jorge Sanabria
Jul 07, 2020 rated it it was amazing  ·  review of another edition
Great records about the strategic role of industrial designers in silicon valley.
Tech Historian
Jan 27, 2018 rated it really liked it  ·  review of another edition
The good news:
Stories about Silicon Valley technology and/or the entrepreneurs seem to appear daily. But books on Silicon Valley design, the "how" consumers interact with products - has never had its own history - until now.

Katz traces the history of design from "make the sheet metal look the same across the product lines" through the "how do users interact with a computer," to the Steve Jobs era of, "the design is the product."

Full disclosure, one of the companies I worked for is mentioned in t
Sep 08, 2019 rated it it was amazing  ·  review of another edition
A comprehensive, extremely well-researched history of Silicon Valley and what we come to know as design today. I appreciate the documentary-ready narrative, one sprinkled with self-deprecating sarcasm and double-edged Valley-speak. He somehow makes a boring “origin story of tech” a fascinating and empathetic adventure of peoples’ dreams coming to life.
Feb 04, 2018 rated it it was ok  ·  review of another edition

Takes history and removes all the vignettes that make it relevant. There is nothing in the book that says "This means that." Instead, it is a highly technical narrative. In other words, a poorly designed narrative in a book on design.

Made it about 25% of the way through.
great historical book.
Ken Hamner
Oct 28, 2018 rated it it was amazing  ·  review of another edition
Excellent book. Highly recommended.
Jorge Barriobero
Me ayudó a entender y conectar puntos.
Jan 05, 2021 rated it really liked it  ·  review of another edition
A great history lesson on American product design
David Hall
Dec 07, 2015 rated it it was amazing  ·  review of another edition
This is a wonderfully well written book that gives us deep insight into the evolution of design thinking and its emergence in Silicon Valley. I am suggesting the book to all of our USBCT clients that participate in our Design Thinking workshops here in Taiwan. I know they will find it very useful as Taiwan now seeks to build and brand its own products and services and sell/market to a global, multicultural audience.
Manas Saloi
Sep 15, 2018 rated it liked it
Reads like a History book. Full of facts. Not many insights/takeaways. Can be really dull if you are not that interested in design.
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“The dominant characteristic of Silicon Valley was—and remains—the exceedingly fast pace and dynamic instability of the product development cycle within a rapidly changing technology environment.” 0 likes
“CEO Bill Hewlett personally authorized a $1 million crash program to develop a miniature, hand-held successor to the successful 9100 series desktop scientific calculator launched four years earlier. By that time, the HP catalog listed some 1,600 products, none of which sold more than ten units per day. Within six months of its launch in January 1972, the new HP-35 was selling 1,000 per day, and a year later accounted for a staggering 41 percent of the company’s total profits.” 0 likes
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