Qualitative Methods in Business Research

by Päivi Eriksson, Anne Kovalainen

This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field.   Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings.  It New to the 2 nd
Praise for the 1st
`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research′ - The Qualitative Report

376 pages, Paperback

First published January 1, 2008

Reviews

[Hannamari · Rating 2 out of 5]

An easy-read book about qualitative methods in business research - not the merriest of topics. The book may be a good starting point for students about to start the battle with their thesis, but I felt a little underestimated by the authors every once in a while (yes, I know plagiarism is not ok). Still I think that the concepts could have been defined and explained better and more concisely. In addition, I felt that feminist research might have been overly highlighted in the book perhaps due to personal interest of the authors.