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Big Data Is Watching You!
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Big Data Is Watching You!

really liked it 4.00  ·  Rating details ·  38 ratings  ·  11 reviews
It’s way past 1984. Your toothbrush, your coffee maker and your Rice Krispies are running your life. But don’t worry... BIG DATA IS WATCHING YOU!

Welcome to Goozle Earth®, a dystopia where the all-knowing and all-powerful force of Big Data rules humanity through the Internet of Things and the corporate power of Goozle Inc. Where English® and every possible combination of wo
Paperback, 243 pages
Published November 10th 2015 by Swallow Tail Press
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really liked it Average rating 4.00  · 
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Katy Noyes
Oct 08, 2015 rated it it was amazing
I thought this was genius. I imagine some will see it as silly or trivial, but to me it made an excellent point and weaved the plot, characters and fear of 1984 into a 'comic dystopia' excellently well.

It can be read in a couple of sessions, and while you don't HAVE to have read Orwell to enjoy this, I don't really see the point if you aren't familiar with 1984, Big Brother and Winston Smith.

This, basically, is the story of 1984 if told today in a world where technology has taken over our lives
Oct 02, 2015 rated it liked it
was given by netgalley for a honest review..
easy going parody based on modern social media with elements of huxley, orwell and the blade runner in parts does make me laugh but some of the plot could of been tighter though but does make you wonder though about implications of censorship and reliance on social media.
Kelly Jameson
Oct 06, 2015 rated it it was amazing
Bruce Hartman never disappoints. I really enjoyed many things about this book. It is a socially relevant comedy that pokes fun at how Big Data is taking over our lives, running everything from marketing meetings to our home appliances to our passions and hygiene. It is subtle and overt and timely, with characters who are so robotic and unthinking that even their passionate "caresses are ordered like bullet points in a presentation."

We get a taste of things to come in the beginning of the book: "
Charles Jr.
Mar 06, 2018 rated it liked it
George Orwell's 1984 here morphs into an effective dystopian satire of a society, unfortunately not all that fictitious, based on and in servitude to corporate social media and online connectivity.

Following a worldwide environmental disaster (caused by science's bungled attempt at controlling climate change), the only large-scale infrastructure left functioning was Goozle, a ubiquitous online search engine/database/social-media network, with a monopoly on information. Now poverty, war, crime an
Saidah Gilbert
The title said that it was supposed to be a comic dystopia. I found a dystopia but there was no comedy.
It was like reading Brave New World again only updated to include modern technology. Unlike when I read Brave New World, I did not think it a satire of a future world. It felt like a long drawn-out political and social commentary on today's world. Perhaps I shouldn't have chosen to read this particular book on my birthday. I may not have been in the correct frame of mind to appreciate the story
Mar 02, 2018 rated it liked it
A funny spoof, mostly of the way that modern society mirrors 1984.
Jan 01, 2016 rated it liked it
Big Data Is Watching You! Set sometime in the distant future, Earth has been patented and now is called Goozle Earth. Life spans have increased and the only law that is recognized is the terms of service. Our protagonist for this kooky adventure is Smith. Smith is a self-confessed moron that works for Celebrity Solutions as a Level 5 publicist. His world is turned upside down when he meets Julia, who lives outside of the system and informs Smith that his freedom and happiness is a lie and that h ...more
Donnie Burgess
Nov 20, 2015 rated it it was amazing
Big Data is Watching You! is a satirical look into our own future through the eyes of one man, Smith, who isn’t aware that there is a future – or a past for that matter. Living under the watchful eye of the Goozle servers, Smith doesn’t have a data unit package high enough to worry about anything more than his job (throwing Celebrities to the lions) and his guppies. That all changes when he meets a Yahoo named Julia. She speaks of things like freedom and privacy as if there is more to them that ...more
Clarissa Simmens
Dec 05, 2015 rated it it was amazing
I sense that if Kurt Vonnegut was still with us, he would love this book. Perhaps, though, he’d feel a little jealous that he didn’t write it. Big Data is Watching You! is very different from Cat’s Cradle but definitely an end-of-the-world tale that rivals the disappearance of water. However, Hartman gives us the “Big Stench” so who needs food and water when Monzanno is there to feed us? Is that in the Goozle Earth ® Terms-of-Service? But the celebrities are there to lead the people into much-ne ...more
Dec 11, 2016 rated it really liked it  ·  review of another edition
Made me laugh

Thoroughly enjoyed this book! Political and funny, nothing is sacred on Goozle Earth. Well worth reading although I'll never look at the little Cloud icon the same way again. I'll definitely be reading more Bruce Hartman.
Melissa ownsbey
Sep 28, 2015 rated it it was ok
it was kinda funny kinda boring
I lost interest in he book I ddnt even fish reading it
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Bruce Hartman
Nov 03, 2015 rated it it was amazing  ·  (Review from the author)  ·  review of another edition
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Jan 18, 2016
Wendy Ozols
rated it it was ok
Nov 28, 2016
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Bruce Hartman has worked as a pianist, bookseller and attorney. The author of ten novels, he lives with his wife in Philadelphia. He has been writing fiction for many years.

His latest book (published in March 2020), THE PHILOSOPHICAL DETECTIVE RETURNS, is a sequel to his most popular book, THE PHILOSOPHICAL DETECTIVE, published in 2014. Both novels feature the iconic Argentine writer Jorge Luis B

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