Selling Today: Creating Customer Value and Act!

by Gerald L. Manning, Barry L. Reece

For the Introductory level course in personal selling, sales, and/or tele-course in selling. "Selling Today" is a best-selling sales textbook because it integrates the concept of customer value at every step of the selling process. The tenth edition builds on the delivery of customer value by offering time-proven fundamentals and practical practices needed to succeed in today's world of sales and marketing.

Genres: School, Business

551 pages, Hardcover

First published January 1, 1994

Reviews

[Joe Cole · Rating 5 out of 5]

This is require textbook for my class. However, I found that both 10th and 11th editions are almost the same content. So, i bought this 10th edition and save more than U$70 :)

[Louis]

good

[CATHERINE · Rating 3 out of 5]

As a textbook easily understandable concepts, clear graphics and breaks down ideas well.