This is the second edition of Robert Pratten's massively popular Getting Started in Transmedia Storytelling. It's a practical guide to developing cross-platform and pervasive entertainment written by a thought-leader and early practitioner. Whether you're a seasoned pro or a complete newbie, this book is filled with tips and insights gained from years of work in multi-platform interactive storytelling.
I received Getting Started in Transmedia Storytelling as part of a MOOC. It is an informative work and offers some interesting insight and suggestions; however, it is very much aimed at those with a budget and plenty of facilities at their command. I've long thought it would be great to release one of my stories as a transmedia experience, but I would be doing it alone and with zero budget, so for that, this book isn't the biggest help. Nevertheless, it remains and informative read, and for that I give it 3.5 stars.