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Manipurated: How Busin...
 
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Daniel Lemin
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Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews

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3.86  ·  Rating details ·  14 ratings  ·  1 review
Manipurated is a manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices. Manipurated uniquely combines an expose of the shifty inner workings of this industry with a step-by-step playbook to empower the 30 million American business owners desperately trying to fight bac ...more
Paperback, 151 pages
Published December 1st 2015 by Quill Driver Books
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Nathan
As someone who runs a ratings company, this is a difficult book for me to review. My company (Locals Love Us) doesn't do reviews, just ratings, and so I think we avoid many of the pitfalls that the author outlines. I say all this just so you know that I'm not coming at this with an unbiased opinion.

With that said, the first of the two parts of this book was mystifying to me. Lemin employs some extremely loaded rhetoric against ratings an
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Daniel Lemin is a startup co-founder, trusted advisor and bestselling author on reputation management, digital marketing, and social media customer service. As an early member of Google’s global communications team Daniel led the launch of products in North America, EMEA, and Asia Pacific, and edited the Google Zeitgeist weekly research report featured in over 40 markets worldwide.

He i
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