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Listening to Your Donors
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Listening to Your Donors

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What do your donors need? How can you win their support? For the nonprofit seeking to improve programs and increase fundraising, this book provides a step-by-step guide to listening to the needs of your donors through effective survey research. Bruce Campbell draws from over fifteen years of professional experience and real-life examples to provide many of the research too ...more
Hardcover, 240 pages
Published July 17th 2000 by John Wiley & Sons (first published 2000)
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nonprofit research pioneer Bruce Campbell
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