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Partnering with the Frenemy: A Framework for Managing Business Relationships, Minimizing Conflict, and Achieving Partnership Success
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Partnering with the Frenemy: A Framework for Managing Business Relationships, Minimizing Conflict, and Achieving Partnership Success

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Selected as a finalist for the 2018 Leonard L. Berry Marketing Book Award!
Why do crucial business partnerships and alliances fail so often and how can you keep it from happening to you? Partnering with the Frenemy answers these questions, helping you anticipate, prevent, and solve the problems that lead close business relationships to implode. Drawing on cutting-edge res
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Hardcover, 288 pages
Published December 10th 2015 by Pearson FT Press (first published December 1st 2015)
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