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100 More Things Every Designer Needs to Know about People
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100 More Things Every Designer Needs to Know about People

4.11  ·  Rating details ·  204 ratings  ·  15 reviews
Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk's original 100 Things Every Designer Needs To Know About People as a "go-to book" for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve their designs, brands, and products. Research hasn't stopped since the book was wr ...more
Paperback, 288 pages
Published October 8th 2015 by New Riders Publishing (first published September 1st 2015)
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Graham Herrli
Jun 14, 2017 rated it liked it
Shelves: design-related
I found this book (100 More Things) to be inferior to the original (100 Things).

Some of the studies referenced gave me some ideas for designing, but many of the 100 "things" seemed to have been added just to get to 100. For example, there's a section of how demographics impact design that just pulls out seemingly random datapoints from recent Pew surveys. Although the introduction makes the claim that there have been so many studies since the first book that a second book was necessary, many of
Steph Myers
Nov 28, 2015 rated it really liked it
Super-fast read filled with interesting research and facts. Each page has a new thing to know. Examples:

By 2020 Generation Z will make up more than 50% of consumers.
People prefer curved shapes to angular shapes.
Toddlers learn more when they are laughing.

Then for each, the nifty thing to know is tied back to design (graphic, web, logo), social media or marketing.

Fun if you like Mental Floss-type stuff. (which I do)
Feb 05, 2019 rated it really liked it  ·  review of another edition
The psychology of design and persuasion.

Following the format of the first volume (100 things...) Dr. Weinscenk covers a lot of general design principles, like the preference for curves and symmetry and how color impacts perception. She also writes about how emotion, especially positive, exited emotion is the most effective way to elicit user action.

She then shifts more to the persuasive aspects. To improve credibility, repeat and then repeat. Also, a relevant photo improves the credibility of t
Sophia Exintaris
An absolute must-read for designers, this sequel to the classic “100 things every designer needs to know about people”, is full of further cognitive and behavioural psychology insights.

I folded the most corners in “how people read and interpret information” and “how people relate to other people and technology”.

This is yet another fascinating collection of insights based on scientific research into human biology, psychology and behaviour. If you want to understand yourself or other humans bett
Dec 03, 2020 rated it liked it
Weinschenk has a gift for distilling research into key insights and extracting takeaways for designers. While I loved her earlier books, this one fell a little short for me. It seemed like she had several really great chapters and then had to stretch to fill the full 100. In the later chapters, the research was very fresh and I question if it will still feel relevant in a few years as we better understand the subtleties around how people interact with emerging technologies.
Sashko Valyus
Варто читати як легкий научпоп а не книгу по дизайну. Часто дуже натягнуто, якщо автор взялась не за 100 а за моцних 50 мабуть був би толк. Для себе відмітив цікаві моменти про перефирійний зір та інстайти про старе покоління
Carl Stevens
Mar 19, 2019 rated it liked it
Lightweight overviews of a 100 topics designers should now go read up on.
Dimitra Miha
Dec 07, 2017 rated it really liked it
Touches different issues than the 1st book. But still very valuable, including more expert issues. Always fun to read it
Oleksandr Khomutov
Oct 14, 2018 rated it really liked it
The first half of the book is a little bit naive and stupid.
But the second half is awesome. I've got a lot of interesting facts and studies.
Вікторія Слінявчук
Предыдущая книга Уэйншенк "100 Things Every Designer Needs to Know About People", название которой на русский перевели почему-то как "Сто главных принципов дизайна. Как удержать внимание", стала очень популярной, так что в 2015 году вышло "продолжение". Новую книжку некоторые ругают за то, что она не настолько практична, как первая. Вынуждена согласиться, многие факты, хоть и любопытны, имеют довольно ограниченную область применения именно в дизайне... Зато кое-что применимо в области маркетинга ...more
Feb 21, 2020 rated it really liked it
Shelves: design
100 concise and bite-sized facts (or opinions in some instances) that are helpful for anyone creating something a person will use.

I was a huge fan of two particular sections, How People Read and Interpret Information, and How People are Influenced by Stories. As a reader and a student of literature it was great to see scientific evidence of some of the 'facts' my teachers have reiterated to an English class. It was also a fun thing to smile at - after all, not just literature students make use o
Jan 02, 2016 rated it really liked it
The coherence/cohesion between the main text & the end-of-chapter summaries seems to lack a little bit towards the end, but overall I found the book to be very informative. It covers psychology, sociology across genders/countries/ages/education levels/etc, technology, physics & neurology, & more! It definitely gave me ideas on how to help my friend edit the website/social media pages for their business. & there were things that I had never considered before or been familiar with - especially in ...more
John Hieb
Mar 09, 2016 rated it really liked it
Shelves: business
Great collection. Sometimes a little random (from a design perspective), but, I must have said "wow" close to 100 times. ...more
Mark Congiusta
Jan 31, 2017 rated it liked it
Shelves: 2017
Interesting but more trivial than useful.
Jul 18, 2016 rated it it was amazing
fascinating facts backed up by thorough research
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Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. She applies neuroscience to predict, understand, and explain what motivates people and how to get people to take action.

Dr. Weinschenk is the author of several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs

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