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Anything You Want: 40 Lessons for a New Kind of Entrepreneur

Derek Sivers (Goodreads Author)

4.09 · Rating details · 18,811 ratings · 1,041 reviews

Finally available in bookstores, the Portfolio edition of Derek Sivers’s iconic and bestselling manifesto on lessons learned while becoming an entrepreneur

Most people don’t know what they’re doing. They imitate others, go with the flow, and follow paths without making their own.

Best known for creating CD Baby, the most popular music site for independent artists, founder De ...more

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Kindle Edition, 88 pages

Published September 15th 2015 by Portfolio (first published June 21st 2011)

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Jun 29, 2011 Aaron Goldfarb rated it it was amazing · review of another edition

The first time I ever spoke to Derek Sivers, I accused him of ripping me off.

I had seen his great TEDx video called "Why You Need to Fail" and I wrote him to complain. (Jokingly of course.)

I told him "I wrote THE book on failing."

Derek gives his e-mail address on his website and he couldn't have responded quicker or have been nicer (or have used a more amusing adverb to explain why he hadn't heard of my book) :

"Holy crap! That's awesome. Wow. I'm sorry I didn't know about this. Oh, I see it's on ...more

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Apr 29, 2020 Hamad rated it really liked it

Shelves: 2020-reads, e-books, non-fiction

This Review ✍️ Blog 📖 Twitter 🐦 Instagram 📷

This is a very short review because the book was short. The book has 40 lessons on entrepreneurship and these were unusual, out of the box lessons which I really enjoyed. Personally, I do enjoy reading non-fiction but I usually find the advice given in these books to be very logical. The beautiful thing about this book is that it was really unconventional. The lessons and the way the author speaks just captured my attention.

The author tells his story wi ...more

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Jul 27, 2011 D rated it really liked it · review of another edition

A couple of Derek Sivers stories:

My first CD Baby order was #17697, for 8 discs, in 2000. When I got the now-famous colorful shipment notice I thought I’d actually been the first brand new customer to order as many as 8 albums. I thought the email had been crafted for me, in particular. I felt special.

A little later, I placed an even bigger order, and it happened to be while CD Baby was moving across the country. It was delayed long enough that I eventually contacted support, and I promptly got A couple of Derek Sivers stories:

My first CD Baby order was #17697, for 8 discs, in 2000. When I got the now-famous colorful shipment notice I thought I’d actually been the first brand new customer to order as many as 8 albums. I thought the email had been crafted for me, in particular. I felt special.

A little later, I placed an even bigger order, and it happened to be while CD Baby was moving across the country. It was delayed long enough that I eventually contacted support, and I promptly got a very nice and apologetic email from Derek Sivers himself (along with the discs, in short order). Again, I felt special.

Later on I learned that everyone got the crazy shipment notice, even for ordering a single disc, and that at the time Derek emailed me, he was one of just two people in the CD Baby “organization.”

And for a little while I felt less special. But eventually I realized that a key part of CD Baby’s value proposition for customers — artists and purchasers alike — was making everyone feel special.

Which, when you think about it, is no small trick.

Reading Sivers’ story of how and why he started, grew, and sold CD Baby, I was strongly reminded of interviews with Dischord’s Ian MacKaye. Partly because they say some of the same things, particularly about not having business growth as a goal. Both describe awkward conversations with “suits” who really can’t grasp this.

But both also display an element of self-contradiction. Sivers says the money didn’t matter — an easy thing to say when your life is not severely constrained by the lack of it — but he did, after all, build a music store, not a music give-away service. Perhaps more tellingly, some of his biggest regrets are about decisions with significant cost impacts. And although Sivers repeatedly says that growth wasn’t a goal, but not only did he consistently make decisions that furthered growth, one of his most provocative epigrammatic guidelines is explicitly about facilitating growth. (It’s to try to make your business practices support double your current volume, which sounds very smart. If you, you know, want to grow the business.)

These cavils aside, this is a pretty great book. Sivers is unusually candid about his mistakes as well as what he did right, and he’s lucid and entertaining. (He says he learned to prize clarity and brevity when crafting emails to CD Baby’s subscriber list, and demonstrates mastery of both here.) You’ll probably be thinking about the contents of this brief book for much longer than the time it takes to read it. ...more

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Apr 12, 2015 Keshav Bhatt rated it it was amazing · review of another edition

Awesome little book, I will keep re-reading. I love the opening pages - "10 years of experience in 1 hour".

This book is written by Derek Sivers, who started a business called CDbaby that he later sold for $22 million. One of my favourite parts of the book was the graph at the beginning showing the monthly sales over 10 years of his business. In analysing it one thing I really appreciated was the steady but slow growth in the first 5 years of his business in particular. Reiterating once again th ...more

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Feb 09, 2018 Josh Davis rated it liked it · review of another edition

I like Derek Sivers a lot. He has fantastic stories and has great advice. I love to read his stuff.

However, reading this book made me realize that he is more of a product of survivorship bias.

This book was filled with two types of lessons: good business advice and then advice that happened to work for Derek Sivers.

I couldn’t tell the two apart.

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Jul 22, 2018 Klinta rated it liked it · review of another edition

Ok, so I read this because apparently everyone in web development has been raving about it and I am not really that blown away.

I don't know why I had such a different experience from others, but most of the things said in this book just seemed common sense to me. I didn't feel like it is a very special wisdom he is sharing, he is just stating the obvious (at least for me). It might be to with the fact that I am currently listening to the Simon Sinek's book and a lot of ideas are really the same ...more

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Jun 29, 2011 Niran Pravithana rated it it was amazing · review of another edition

Shelves: world-2-0, marketing, management

Seth Godin recommended this book for every entrepreneur. I just bought it in kindle format.

It's introduction tells that you could learn an author's entire experience of creating business within one hour or two... which, unbelievably, I managed to finish it within exactly one hour because it's short, direct-to-point and really fun to go through.
The story in the book is about author's bibliography, entrepreneur tips and tactics, wow ideas of CDBaby.com's owner Derek Sivers. He built his business w ...more

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Jun 05, 2016 Ioannis rated it it was amazing · review of another edition

Amazing little book of mostly unconventional entrepreneurship wisdom. Highly recommended!

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Jan 17, 2021 N.K. Salem rated it it was amazing · review of another edition

This is what all the other entrepreneurial books try to be

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Nov 06, 2020 Daniel Clausen rated it it was amazing · review of another edition

Shelves: books-of-2020

Sometimes something can be short and impactful. The long essay by Seneca “On the Shortness of Life” is one such short impactful essay. I feel this is another one. This book is less than a 2-hour read.

The book is a very casual take on business creation. If you’re happy and your customers are happy and there is a bit of money in the bank, then you’re fine. Better than fine.

The book is about business success without trying too hard. I mean “without trying too hard” in both senses– the book doesn’ Sometimes something can be short and impactful. The long essay by Seneca “On the Shortness of Life” is one such short impactful essay. I feel this is another one. This book is less than a 2-hour read.

The book is a very casual take on business creation. If you’re happy and your customers are happy and there is a bit of money in the bank, then you’re fine. Better than fine.

The book is about business success without trying too hard. I mean “without trying too hard” in both senses– the book doesn’t try too and the creation of the business wasn’t a try hard sort of thing either…though actually, when you read between the lines, there was a lot of work.

Though I’m sure there was a lot of hard work, that work was organic and intuitive rather than premeditated. And that is a key point of the book: many things with think of as success happen casually and organically rather than through well-thought out five year plans or MBA-approved business plans.

That’s kind of a bummer for type-A personalities who believe they can simply will success. It also shouldn’t give type-B personalities supreme confidence either. A type-A personality will say: make success happen…and then bang his or her head against the wall when things don’t work out as planned. A type-B personality will say: Let success come to you, and then be bummed out when they get tired of waiting or realize they have to put in deliberate effort.

The story here is more useful than the stated lessons. There is a lot of both serendipity and deliberate effort in the creation of the business CD Baby. There are times when winging it works to the author’s advantage, but there are times when carelessness leads to unnecessary headaches.

Timing is also important – there is a good TED talk about that. You should try to look that one up.

It’s always great to hear from people who have done it. But always remember that it is just one story. Your story will likely be different. Some of the lessons will apply. Some will not.

One of the aspects of this story that I liked was the author describing his journey as taking the long road – persisting in learning things himself rather than outsourcing it to others. He admits it was the slower, less rational road, but also describes great joy in it. Again, this is a story – one that may or may not apply to you. But I believe it does apply to my writing career. More and more I’ve had to learn how to do things by myself. It’s tough, but it also gives you greater ownership over your successes.

I think the key point is: Your business can be whatever you want, so know what you want. But the story itself is something else: success requires a lot of what you don’t want. Then, when you’re successful, you can use that success to make whatever you want.

There is also another point to this story – don’t be careless. This guy is really careless with his business. Being a little bit more careful at no less than three junctures could have saved him a lot of stress and heartache…I’ve found the same is true for me.

Find your bliss, find out what others need, don’t be too hardheaded, put in the work – but also, don’t be careless. That could’ve been the second title to this book: Don’t be Careless.
...more

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Aug 26, 2011 Rob Warner rated it it was amazing · review of another edition

Quick read but insightful. The basic premise, as I understood it, is to spend your life doing things that bring you happiness, which is not as straightforward as it seems. Too often, we spend our time doing what we think will make us happy, or what we think others expect from us, or what society dictates that we do. This book isn't a formula for building a multi-million dollar company, although that's what CDBaby turned out to be. Instead, it helps you see what criteria to consider when making d ...more

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Aug 12, 2011 Tempus rated it it was amazing · review of another edition

Shelves: 52-books, philosophy, entrepreneurship, web

I have loved reading Derek Sivers' essays for the longest time. And even though I've read some of the ones mentioned in the book before, they were still as fresh and thought provoking as ever.

I listened to the audio book narrated by Mr. Sivers himself, it added another layer of personal connection to the stories. It narrates a story with an unusual approach to business. Yet it's about much more than that.

It's a very short book, and I would recommend it to everyone. ...more

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Jul 07, 2011 Michael rated it really liked it · review of another edition

An interesting read, more like you've sat down over a couple of drinks, and he's spilled his story out on the table. ...more

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May 22, 2018 Gerbz rated it it was amazing · review of another edition

I fucking love this guy

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Jul 23, 2011 Greg Stoll rated it really liked it · review of another edition

I have a secret desire to found a technology startup, which probably comes from reading too much Hacker News. I'm pretty happy with my current job, and I don't think I'd actually handle the stress of doing a startup very well, so I doubt it will ever happen. But reading books like this push me towards it. It makes running a startup sound so exciting! (and skips over the long discouraging parts)

This is a collection of anecdotes about founding, running, and eventually selling CDBaby. It's a very q I have a secret desire to found a technology startup, which probably comes from reading too much Hacker News. I'm pretty happy with my current job, and I don't think I'd actually handle the stress of doing a startup very well, so I doubt it will ever happen. But reading books like this push me towards it. It makes running a startup sound so exciting! (and skips over the long discouraging parts)

This is a collection of anecdotes about founding, running, and eventually selling CDBaby. It's a very quick read, and it's entertaining. My favorite section:

My friend Sara has run a small online business out of her living room for twelve years. It's her whole life. She takes it very, very personally.

Last week, one of her clients sent her a ten-page-long scathing email, chopping her down, calling her a scam artist and issuing other vicious personal insults, and saying she was going to sue Sara for everything she's worth as retribution for the client's mishandled account.

Devastated, Sara turned off her computer and cried. She shut off the phones and closed up shop for the day. She spent the whole weekend in bed wondering if she should just give up. Thinking maybe every insult in this client's letter was true, and she's actually no good at what she does, even after twelve years.

On Sunday, she spent about five hours - most of the day - carefully addressing every point in this ten-page email; then she went through the client's website, learning everything about her, and offered all kinds of advice, suggestions, and connections. Sara refunded the client's money, plus an additional $50, with gushing deep apologies for ever having upset someone she was honestly trying to help.

The next day, she called the client to try to talk through the situation with her.

The client cheerfully took her call and said, "Oh, don't worry about it! I wasn't actually that upset. I was just in a bad mood, and didn't think anyone would read my email anyway."

...and later...

When we yell at our car or our coffee machine, it's fine because they're just mechanical appliances.

So when we yell at a website or a company, using our computer or our phone, we forget that it's not an appliance but a person that's affected.

It's dehumanizing to have thousands of people passing through our computer screens, so we do things we'd never do if those people were sitting next to us.

It's too overwhelming to remember that at the end of every computer is a real person, a lot like you, whose birthday was last week, who has three best friends but nobody to spoon at night, and who is personally affected by what you say.

Even if you remember it right now, will you remember it next time you're overwhelmed, or perhaps never forget it again?

Anyway, I'd recommend it if you're at all interested in startups, or reliving the dot-com era. (which is kinda coming back these days! so...yeah) ...more

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Apr 24, 2013 Jon Stephens rated it liked it · review of another edition

I was first introduced to Derek Sivers while watching a TED Talk. I thought his three minute speech was brilliant, so when I saw that he had written a book I was very excited to read it.

Sivers is the creator of CD Baby, a very successful online business that helps independent musicians sell their music. The book is essentially his retelling of the birth and journey of growing that business. It is described as "40 Lessons For A New Kind of Entrepreneur". The book is put out by The Domino Project ...more

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Jun 03, 2012 Minah rated it really liked it · review of another edition

Actually I knew the author, Derek Sivers from his TED speeches: "How to start a movement," "Keep your goals to yourself," and "Weired, or just different?," not from this book. At glance of my thought about him is that he is interested in a big range of topics, but he points out the core things of human psychology and phenomenon very well. Most of all, I feel strongly he enjoys being what he is doing. He seems very happy. I mean he is doing what makes him happy. From his book "Anything You Want," ...more

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Feb 22, 2012 Amr rated it really liked it · review of another edition

Shelves: business, tech, biography, personal-expierence, tip-and-tricks

Simple message told simply by an author and an business owner who admits to liking simplicity: Do what you like is the best strategy for better business management. Don't get driven into the usual way of doing and managing your business. Your business is YOUR business. Do what you like and know, very well, why are you doing it.
Interesting read of an unusual story. Not exactly a story that will fit every business out there but still nice to read. ...more

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Jan 21, 2016 Frode Bjerke rated it liked it

Shelves: personal-development, professional, biographies

Derek Sivers is not your everyday person or entrepreneur. He has a solid philosophy of life which he executes in a way few dares to do, as it breaks with many cultural norms.

In many ways, CD Baby, the backdrop story of this book was the time he discovered his philosophy and got aware of it.

Though some of his advice might not hold water in every situation, or for any person, I believe there are many small tidbits of wisdom both philosophical and practical for anyone who reads this book.

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Nov 25, 2011 Jenny rated it it was amazing · review of another edition

Quick, easy, very inspirational read -- particularly for entrepreneurs. Love Derek's story and fierce commitment to happiness, simplicity and doing what's best for his customers. ...more

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Jan 22, 2019 Jonas rated it it was amazing · review of another edition

This short book is full of valuable advice to start and maintain a (small) truly customer-focused business. Highly recommended.

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Jun 01, 2020 Nathan Rose rated it really liked it · review of another edition

Shelves: citizens-of-world

This little book packs a lot in, even though it can be read in just a few hours.

Backstory: the author founded a company called "CD Baby" and eventually achieved a multi-million-dollar exit. He did this while using business strategies which run counter to the prevailing corporate / MBA-style advice. This book is what he did, what happened, and what readers may learn from his experience.

As the subtitle says, there are 40 lessons. However, I felt the overall theme throughout is to put *happiness* a This little book packs a lot in, even though it can be read in just a few hours.

Backstory: the author founded a company called "CD Baby" and eventually achieved a multi-million-dollar exit. He did this while using business strategies which run counter to the prevailing corporate / MBA-style advice. This book is what he did, what happened, and what readers may learn from his experience.

As the subtitle says, there are 40 lessons. However, I felt the overall theme throughout is to put *happiness* at the center of everything - particularly, the happiness of the founder, and happiness for customers. As the author writes, "Make sure you know what makes you happy, and don't forget it."

This is so important, for the very reason of how *easy* it is to forget! The world is a noisy place, and if we aren't careful we can accidentally adopt someone else's vision of "success" - forgetting what uniquely excites us and drains us. The all-too-common consequence is the creator ends up losing interest in the venture they started.

If nothing else, the reader should leave "Anything You Want" with a strong reminder of the foolishness of chasing a dream that - even if achieved - would not prove satisfying to themselves.

There is more concrete business advice too: have lots of small clients, systematize common tasks, do little things to delight your customers, and so on.

The one chapter which I felt was slightly flawed was titled "Being, not having". I prefer the even stronger "Doing, not being". For example, it's better to *DO writing*, than *BE a writer*. As Austin Kleon (author of "Steal Like An Artist") wrote: "Let go of the thing that you’re trying to be (the noun), and focus on the actual work you need to be doing (the verb)."

As a final highlight - Sivers has the memorable concept of "Hell yeah". As in, if something comes up that you *could* do or take on, unless it's: "Wow! That would be amazing! Absolutely! Hell yeah!" then say no.

Wise words for anyone who suffers from a lack of focus! ...more

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Aug 28, 2018 Roni Laukkarinen rated it it was amazing · review of another edition

Shelves: business, owned, nonfiction, self-help, reviewed, entrepreneurship

Wow. Amazing book that is compact enough to read in one hour in one sitting yet informative enough to cause your brain to explode with new ideas and inspiration. I needed this, badly. This book gave me the wake up call after five years of being an entrepreneur.

I love every single page of this book, from all the realizations to the encountering with Steve Jobs. Even though I know and breathe about half of the attitude presented (some unknowingly) there are many take-aways I will cherish most prob ...more

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Jun 21, 2020 Pistachio rated it it was amazing

A short brief of a successful story from Derek Sivers.

I enjoyed it a lot, it was story without pretending how awesome, how gifted, how visionary you have to be to build something that will help people. Indeed, all you need is good intention, the aim to solve their issues and to find the feeling of having enough.

Somewhere deep inside the story left a desire within me, that people will find the way to progress and still to discover the feeling to have enough. I know it is a diffucult one..

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May 25, 2020 Anisha rated it it was amazing · review of another edition

Shortest read I have enjoyed the most recently. The book has a lot of advice contrary to what I believe in and it’s good to know the other side.

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May 25, 2021 Ian Ferguson rated it really liked it · review of another edition

First of all, Anything You Want is an excellent book because of its length. Derek Sivers is able to state all forty of his lessons and include informative anecdotes from his experience in one to two pages per lesson. All business, self-improvement, and social science writers should learn from Sivers that unnecessary embellishment detracts from their credibility and obscures their theses. Sivers’s main message is to make yourself (the business owner) and the customer happy, then allow profits to ...more

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Sep 10, 2012 Nathan Wheeler rated it it was amazing · review of another edition

Anything You Want by Derek Sivers

It’s not what you think. The title causes someone to think of some sort of name it and claim it gospel or a how to guide to accumulate mass amounts of whatever you want. Derek Sivers is behind one of the most important lessons on leadership on the web. Derek was also the brains behind a company called CD baby. These are lessons that he learned from that experience. This comes a business background so some of this is not applicable to church leadership but lots of ...more

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May 18, 2017 Adam Zerner rated it really liked it · review of another edition

Summary:
- The goal is happiness, not money.
- Be persistent in iterating, not in doing what doesn't work.
- Just focus on making customers happy. Go above and beyond for them. If they're not begging you to let them pay you for the service, keep iterating until they are.
- Don't worry about the business-y stuff - it's not that important.
- Be real. Be genuine. Be a person.
- Optimizing for lots of trivial metrics has bad unintended consequences. There's value in simplicity and genuineness.
- You do hav ...more

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Apr 17, 2017 Brad Revell rated it really liked it

Shelves: wealth, how-tos

I added this to my list of books to read after it being recommended by Shawn Blanc's monthly book club. Although new books go to the bottom of my list, this one looked like a quick read and given Easter Monday I was able to consume within the hour. What I liked about this book was Siver's open and honest approach to running a business. To him, it is about having fun, being happy and ultimately about the customer; money didn't play a role. It is certainty a healthy approach to have in a business ...more

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Jul 15, 2012 Rob rated it really liked it · review of another edition

Shelves: nonfiction, startups, business

I read the audio version of this, read by the author himself.

The book reads as a manifesto mixed with a retrospective. Derek SIvers founded CD Baby before iTunes, before even ecommerce was popular in order to help a few of his musician friends sell their own CDs online. The business exploded and he sold it for $20+M. The book is both his philosophy on what it means to start a business (summed up as "you have a chance to build your own utopia in which the world works as you want it to work"), les ...more

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About Derek Sivers

Derek Sivers

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I’ve been a musician, producer, circus performer, entrepreneur, TED speaker, and book publisher.

I started CDBaby and HostBaby long ago. My short audio/book, Anything You Want, tells you everything I learned while starting, growing, and selling the business.

Monomaniac, introvert, slow thinker, and love finding a different point of view.

California native, I now live in Oxford, England.

I love heari ...more

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Quotes from Anything You Want

“Most people don't know why they're doing what they're doing. They imitate others, go with the flow, and follow paths without making their own.” — 40 likes

“Don't be on your deathbed someday, having squandered your one chance at life, full of regret because you pursued little distractions instead of big dreams.” — 20 likes

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