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Seeing What's Next: Using the Theories of Innovation to Predict Industry Change
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Seeing What's Next: Using the Theories of Innovation to Predict Industry Change

3.92  ·  Rating details ·  4,700 ratings  ·  43 reviews
Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for p ...more
Hardcover, 352 pages
Published September 21st 2004 by Harvard Business Review Press (first published January 1st 2004)
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Average rating 3.92  · 
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 ·  4,700 ratings  ·  43 reviews

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Jul 16, 2007 rated it really liked it
Shelves: audio-book
Skip this book, read this paper instead:

If there was a ChangeThis Manifesto for Clayton Christensen's Seeing What's Next, this post at Harvard Business School's Working Knowledge would be it. This paper explains why (but not using these exact examples) Net Neutrality should be allowed to exists, why RIAA/MPAA will die off, why NBC and Universal's Hulu service is destined to fail.
Jacques Bezuidenhout
Oct 11, 2016 rated it it was ok
To quote another review that mostly sums it up:
"The points made in this book about distinguishing signals from noise, positioning organizations for response to threats and opportunities and the challenges faced by organizations due to size and resource limitations all make good sense and come through, but the discussions of each theory of innovation are so excruciatingly dense that it became too much to focus my attention any longer." -Kent

You'll save yourself time by just reading http://hbswk.h
Sundarraj Kaushik
Oct 22, 2014 rated it liked it
Seeing What's Next by Clayton Christensen, Scott D. Anthony, Erik A. Roth
After having covered the Dilemma of the Innovators and having provided solution to the Innovators, in this book Clayton Christensen provides answers to the external world on how they should assess the company's ability and capability to disrupt. As the title indicates it helps an outsider See What's Next.
The book takes the Telecom Industry as the pivot and analyses how the different players have succeeded or failed in a mar
Rahul Amarasinghe
Jan 15, 2019 rated it it was amazing
Incredible book that expands on the authors previously developed theories of innovation. Unlike previous books, this book was made to help decision makers apply these theories to analyze markets from an outsiders perspective. In the introduction he summarizes the theories and presents them in a way that doesn't require the reader to read his previous works (although it certainly will help cement understanding of the theories). Although the fist part of the book reads more like a textbook, relyin ...more
Feb 11, 2019 rated it really liked it
It’s hard to believe this book was written in 2004! That was 15 years ago and the content is still so relevant. I felt like it could have been written last year given some of my current challenges, but I think it just speaks to how difficult it is for an incumbent to change.
Jul 17, 2019 rated it really liked it
I am fascinated by any book written by Clayton Christensen. He has an interesting perspective on innovation and how it drives business strategy. If you like business and marketing and strategy, this is a must read
Leoncio Soler
Sep 10, 2018 rated it really liked it  ·  review of another edition
I enjoyed the book, it describes critical concepts to understand innovation and it's relation to entrepreneurship. The examples are kind of outdated but, the ideas and theories behind them are timeless.
Oct 04, 2018 rated it liked it
I guess it was not the right time to read this book. I found it too academic for my needs and taste. It will probably be useful to C-suit and entrepreneurs whose full time job requires analyzing the market and see what's next.
Nov 03, 2018 rated it did not like it
Not worth time you spent to read it. Don't even open it.
Jul 25, 2008 rated it it was amazing
Seeing What’s Next: Using Theories of Innovation to Predict Industry Change
Clayton M. Christensen, Scott D. Anthony, and Erik A. Roth
Harvard Business School Press

According to Christensen, "While the two previous books [i.e. The Innovator's Dilemma and The Innovator's Solution] were aimed at managers inside firms who wanted to defend again or attack with a disruption, Seeing What's Next is written for those who watch industries from the outside, and who must make important decisions based on what
Alberto Lopez
Feb 22, 2017 rated it it was amazing
Shelves: my-favorites
Fantastic complement to The Innovator's Solution by the same author.
In my list of the best business books to read:
Oghenovo Obrimah
May 28, 2015 rated it really liked it
For someone interested in learning more about the science and art of innovation, "Seeing What's Next..." is a good book. The notion of "disruptive innovation" clearly is a relevant approach to thinking about innovation. This book suffers, however, from a flaw that afflicts most books on innovation or strategy, which is there really does not exist any well defined quantitative structure for implementing disruptive innovation. As a financial economist, I have yet to find a book on innovation or st ...more
Timothy Chklovski
Sep 25, 2014 rated it really liked it
Good application of the theories laid out in Christensen's et al earlier books. Perhaps best read some time after "Innovator's Solution", to benefit from spaced repetition. Although the book does not add entirely new frameworks, the application to specific industries adds nuance. For example, the health industry is presented as tiers of providers, from patients self-administering tests to nurses to GPs, to specialists and subspecialists, all increasingly moving upmarket as disruptive innovations ...more
Thomas Burky
Highly recommended! This text is the third in the innovation management series featuring Clayton Christensen and associates. As with the Innovator's Dilemma and the Innovator's Solution, this is a text that you buy, mark up and keep for future reference. Every section of this book is loaded with actionable guidance in developing investment, business and product strategy.
\nClayton, clearly articulate the core processes of innovation theory and management: value chain evolution, asymmetr
Oli Ogbonna
Apr 08, 2015 rated it it was amazing
I found it quite interesting reading this book about 10 years after it was published.
The first interest is in ascertaining the era that the concepts in the book are applicable to.
When exactly were the authors referring to when they said "Next"?
But far more than that is the validity of the theories they postulated in dealing with effects of innovative thinking and activities of innovators in the market and society at large.
I would say that from an ex-post view point that the theories are worthwhi
Mo Arshath
Dec 26, 2016 rated it it was amazing
The book "Seeing whats next" explains how to make decisions by predicting what could happen in any industry by using the data of how and why things happened in the past. This is explained by describing the advancements and the failures happened in Telecommunications, Semi-Conductors, Education, Healthcare and Aviation. This is the 3rd book in this series followed by Innovators dilemma and Innovators solutions. The take-away for me are "Why and when to target Under shot customers, Over shot custo ...more
Perhaps my rating should be slightly less than OK, but that doesn't exist in the stars. Listening was tedious and I could not get past about 70% of the way through. I finally asked myself why I was forcing my self to allow this background noise that did not hold my interest. I shut it down. The points made in this book about distinguishing signals from noise, positioning organizations for response to threats and opportunities and the challenges faced by organizations due to size and resource lim ...more
May 07, 2013 rated it it was amazing
Shelves: business
I'm likely not the businessman/investor type to read this book, but really enjoy Christensen's perspective and way of explaining processes and evolutions. He has authored a book that covers a great amount of breadth and depth in how to see and create ideas that will disrupt current practices. He covers a good blend of known and less familiar case studies to leave a lasting, memorable impression that I can apply in my own miniature business ideas. The fact that this was written in 2004 and so man ...more
Krishna Kumar
May 03, 2015 rated it it was amazing
The authors use the theories of innovation developed by Christensen to make predictions about various industries such as healthcare, aviation and education. While the specific predictions may or may not have direct meaning to one's work, they serve as examples of how the innovation theories (refer "The Innovator's Dilemma") can be used in a practical manner. The examples themselves are very fascinating.
TK Keanini
Apr 09, 2007 rated it it was amazing
Shelves: thinkingtools
There are useful patterns in this book. What you don't want to do is take any of this too literally because our industry is moving so quickly that the value is in the functiional patterns applied to your own system dynamic. You can put this on the list of books that help you develop foreknowledge.
Jenny (biggeist 1D fan alive) Rahal
I haven't read it yet but I'm starting to
So far so good this isn't my type of book but it's pretty good
I'm still trying 2 fit in with the book but it's not working for me
Like come on I'm only 13 I don't think I should be reading this type of book
But it's not bad
But just not for me
(sorry if I'm not making sense)
Jun 14, 2013 rated it it was amazing
Shelves: business
The content on "disruptive innovation" alone makes this book an absolute must-read for any forward-thinking businessman, whether you're a manager or investor. On top of that, the discussions on spotting industry change and analyzing competitive battles between two firms in an industry, make the book an invaluable asset.
Jun 26, 2015 rated it really liked it
SEEINGS WHAT'S NEXT strikes as an excellent read for those in management positions in any industry. Not only do Christensen and company accomplish a concise and practical treatise, but they also do so at an incredibly approachable level. Anyone with the slightest bit of curiosity or excitement about innovation and/or entrepreneurship will find something valuable to learn from this book.
Jan 16, 2016 rated it really liked it
This book was much more useful than the Innovator's Solution. The authors develop some useful theories about situations that allow disruptive innovations to succeed. More importantly, they describe many situations where incumbent firms can either adopt or defeat a disruptive innovation developed by an entrant firm.
Sep 12, 2008 rated it really liked it
I arranged for Dr. Clayton Christensen to speak at a luncheon for the BYU Management Society, a couple years ago, his presentation on distruptive technologies was fantastic, His books have proven to be equaly insighful.
Aug 25, 2010 rated it really liked it
I am fascinated by any book written by Clayton Christensen. He has an interesting perspective on innovation and how it drives business strategy. If you like business and marketing and strategy, this is a must read.
Brendan Brooks
Mar 24, 2015 rated it liked it
Shelves: business
a bit of age on it now, but basically makes the point that competition is based on gaining a market from a current non-consumer and scanning consumption opportunities and your competitive environment better or before your competitor.
Dec 07, 2007 rated it did not like it
Shelves: business
I dropped the book because it just didn't hold my interest. I've read more practical books on innovation.
Reinaldo Villar
Oct 12, 2012 rated it it was ok
Good theory, boring reading.
Jan 05, 2014 rated it it was ok
I thought this was dry and dense. There's some useful techniques to be learned, but it's really tough to wade through the text to get to them.
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Clayton M. Christensen is the Robert and Jane Cizik Professor of Business Administration at the Harvard Business School, with a joint appointment in the Technology & Operations Management and General Management faculty groups. He is best known for his study of innovation in commercial enterprises. His first book, The Innovator's Dilemma, articulated his theory of disruptive technology.

“The past is a good predictor of the future only when conditions in the future resemble conditions in the past. And what works for a firm in one context might not work for another firm in a different context.” 0 likes
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