The Media in Your Life: An Introduction to Mass Communication

by Jean Folkerts, Stephen Lacy

Written by two highly regarded scholars and teachers, The Media in Your Life helps students develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. The 3rd Edition explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives.

512 pages, Paperback

First published October 24, 1997

Reviews

[Lindsay · Rating 3 out of 5]

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[Brianna Olomua · Rating 3 out of 5]

This is a great textbook! It shows you that media is everywhere and we can get an overload at times! This book was a great intro to mass communications which was my major. After taking the class and reading this book, I was sure that this was not the degree for me. Great book with a good understanding of what mass communications and marketing is all about.

[Shannon · Rating 4 out of 5]

For a JRN 108 text, it's not too awful. Of course, the content of most basic survey texts like this is going to seem kind of obvious.