Perry's Department Store: A Product Development Simulation

by Rose J. Regni

Perry's Department A Product Development Simulation simulates the product development experience of a buyer or product developer at fictional department store Perry's, while exposing students to the principles, concepts, knowledge, and skills needed for success in a real-world setting. This project-based text covers the entire process of developing a new line of jeans, from defining the customer to conceptualizing the product line and selecting fabric/trims to completing a specpack. The accompanying CD-ROM provides resources and worksheets to complete the simulation.

Instructors, contact your Sales Representative for access to Instructor's Materials.

128 pages, Spiral-bound

First published March 30, 2006