Direct Marketing: Strategy, Planning, Execution

by Edward L. Nash

The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.

Genres: Business

600 pages, Hardcover

First published January 1, 1982

Reviews

[Lori Grant · Rating 3 out of 5]

An optional-read book on direct marketing for the knowledge worker, manager, executive, or entrepreneur.

[Edlyn Joy]

i want to read this