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A Taste of Generation Yum: How the Millennial Generation's Love for Organic Fare, Celebrity Chefs and Microbrews Will Make or Break the Future of Food
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A Taste of Generation Yum: How the Millennial Generation's Love for Organic Fare, Celebrity Chefs and Microbrews Will Make or Break the Future of Food

3.67  ·  Rating details ·  82 ratings  ·  13 reviews
There are roughly 80 million Millennials in America. According to research by BBDO, half of them identify as “foodies.” They buy organic groceries, fawn over Chemex coffee, Instagram images of pork belly and spend their recession-dented incomes on high-end meals out. Young adults with degrees from prestigious universities apply their learnings to harvests instead of hedge ...more
Kindle Edition, 163 pages
Published July 1st 2015 by Pronoun
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Sep 08, 2015 rated it did not like it
This book is repetitive, poorly organized and not very-well written. It seems like the author wrote it for her and her friends, and the extensive research that was done about 'Generation Yum' does not come through. Some of the same statistics were reused several times throughout the book (numbers on American obesity for example), same questions are asked and not answered throughout different chapters (is generation Y narcissistic?), NPR and the New York Times are listed as trusted sources (not ...more
Jul 24, 2015 rated it really liked it
This was a fun read. It also digs deeper than I thought in terms of asking important questions about my generation and our obsession with all thing tech and now,increasingly, food. Why do we take so many pictures of our food? Why do we feel possessed by some facebook demon to post about everything we eat. Why are we spending our last dollars at whole foods and local markets instead of just going to aldis? This book was great at getting us to ask the important questions about our relationship to ...more
Corinna Fabre
Jul 13, 2015 rated it really liked it
Eve Turow is like anyone of us who grew up on Clarissa Explains it all, made our parents stand in absurd lines for Tamagotchis, hid under the blankets during Are You Afraid of the Dark? and binged on Fun Dip, Surge and French Toast Crunch. That is to say, she’s a Millennial through and through who has experienced firsthand the generational shift in zeitgeist that has resulted in cult-like obsession with all that is handmade (food and otherwise).

In Generation Yum, Turow, who has earned her chops
Jun 14, 2016 rated it did not like it
This has to be one of the most bizarrely bad books I've ever read. I'm not sure which universe Ms Turow inhabits, but it's a very small one a long distance from any I'm acquainted with.

As an enthusiastic participant in the foodie communities of Boston and the Bay Area of the '80s, '90s, and oughts, her focus on millenials seems laughably ahistorical. The appropriation and dumbing-down by mass culture of something that started as a real movement is discouraging, since to many of its new adherents
Aug 21, 2015 rated it it was ok
Reads like a cross between Carrie Bradshaw and Sarah Koenig. Too many generalizations, bad organization and not enough depth.
This is like Sex and the City but for food.

Living and working in New York City as a writer involved in the food scene, Turow is curious about one thing and one thing only. Why are millennials so obsessed with food and what does that mean for the future of food? It begins with Eve's personal story, an everymillennial biography where she grows up, not caring too much about what she put into her body but soon discovering the thrill of cooking in her twenties. Eve recounts her personal food
Dec 26, 2016 rated it really liked it
A very thoughtful look at food culture.
Evan Broder
Dec 29, 2015 rated it really liked it
I red this book on a friend's recommendation, and because I was worried that I was the embodiment of the stereotype this book was about to describe. The latter turned out to be false - compared to the people Eve interviews, I'm pretty sure I'm not nearly foodie enough to call myself a foodie. I'll have to try harder in 2016. After reading the book, I'm not sure whether that's fortunate or unfortunate.

In general, I have a hard time with non-fiction writing. The shorter length of Generation Yum
Sep 02, 2015 rated it liked it
A unique look at Millenials' obsession with food as a consumable good/status symbol, with an examination of whether there is potential to turn that energy into a broader social movement. Turow ends the book hopeful, but uncertain.

Good observations about how Millenials feel a lack of control given the bleak economy and intractable global issues we face, compounded with the impact of a relentless 24 hour news cycle and constant social media updates. Turow theorizes that rigid control of food (from
Elyse Bouvier
Feb 02, 2016 rated it it was ok
This is a topic in which I am immensely interested—especially the links between food and social media—so I was very excited to discover and read Turow's view. I was disappointed, though. Many thoughts and questions were never fully resolved or just repeated in the same way several times throughout the book. I was hoping for more concrete sources for information but there was a lack of proper citations or even a bibliography. Perhaps this wasn't meant to be taken as seriously as an academic book ...more
Aug 04, 2016 rated it really liked it
Eve Throw navigates the millenials food craze with diligence searching for the answer to "Is this just a fad? How can we make it not so?" With the outstanding food waste, prevalence of hunger, and impact on climate change the foodie craze would do well to involve themselves in reorganizing the economy of food instead of instagramming a great meal.
Dini Subbiah
Sep 15, 2015 rated it really liked it
Quick and fun read but two things kept it from being a 5 star book - one is of course how America centric it is and the second is that Turrow desperately tries to find meaning and resolution in why our generation is so obsessed with food, when frankly I don't think there is either.
Ester Serrano
Sep 03, 2015 rated it liked it
It got interesting in the end but the first half of the book didn't manage to catch my attention. More a diary-like book to me than a deep reflection based on a research. I guess I was expecting more "food for thought". Still, it's not a bad one. Easy to read and with some interesting ideas.
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“I took his eating habits and gourmet knowledge as signifiers for other cultural and economic characteristics.” 0 likes
“Participating in foodie culture not only is a tremendous privilege, reliant on the possession of adequate economic and cultural capital, but also represents a kind of cultural hegemony,” 0 likes
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