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Engage Now!: A Guide to Making the Arts Indispensable

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Arts organizations cannot long survive without earning impassioned support from the communities they serve.Communities cannot reach their full potential without the benefits the arts can provide.

For some, the arts as indispensable is a preposterous idea, yet nearly every stakeholder in the industry believes the arts’ value to be unquestionable. That gap accounts for most of the challenges arts organizations face. As long as the arts are seen as an amenity (at best), they will struggle in a world that only has time for that which is necessary. “Mere” relevance will not suffice. To compete in the marketplace of public value the required standard is indispensability. Engage Now! is a “how to” manual for the arts organization seeking to become invaluable. [For the companion book, see Building Communities, Not The Future of the Arts in the United States]

Engage Now! is a “how to” manual for the arts organization seeking to become invaluable. It

Presents basic principles and practices of effective community engagement,Provides guidance for achieving systemic focus on engagement, andOutlines a process for becoming a universally recognized community asset.This book is intended for anyone with a vested interest in the arts. Since the arts are essential for healthy individuals and healthy communities, it is for everyone. However, far too few people are aware of their “vested interest.” That makes Engage Now! important for us all.

TABLE OF CONTENTSPart The Mission of Arts Organizations

Chapter Systemic Challenges and Internal IssuesChapter What Is the Arts Business?Chapter The Way New Understanding of MissionPart A Community Engagement Primer

Chapter Engagement EssentialsThe Practice of Engagement

Chapter The Engagement Principles and PracticeChapter Engaged OrganizationsChapter Engaged Artists (Entrepreneurship)Chapter The Engagement An Operational BlueprintConclusion



A playbook for arts organizations to become as indispensable as the corner storeJamie Bennett, Executive Director, ArtPlace America

An eloquent and persuasive voice in a global conversation about the power of the arts to transform our societySimon Brault, author, No Culture, No Future Director and CEO, Canada Council for the Arts

Great advice about engaging more of the population, growing your organization and increasing opportunity for successful operations and artistic expression Janet Brown, President & CEO Grantmakers in the Arts

A distinctively valuable guide for how to integrate arts management and community developmentJonathan Katz, former CEO, National Assembly of State Arts Agencies

Borwick probes arts organizations to evaluate their relationship with their community and provides action steps to building a stronger, more sustainable connection with the people [we] serveRobert Lynch, President & CEO, Americans for the Arts

248 pages, Kindle Edition

First published April 25, 2015

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About the author

Doug Borwick

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