Goodreads helps you keep track of books you want to read.
Start by marking “The Third Wave: An Entrepreneur's Vision of the Future” as Want to Read:
The Third Wave: An Entrepreneur's Vision of the Future
Enlarge cover
Rate this book
Clear rating
Open Preview

The Third Wave: An Entrepreneur's Vision of the Future

3.70  ·  Rating details ·  3,196 ratings  ·  299 reviews

One of America’s most accomplished entrepreneurs—a pioneer who made the Internet part of everyday life and orchestrated the largest merger in the history of business—shares a roadmap for how anyone can succeed in a world of rapidly changing technology.

Steve Case’s career began when he cofounded America Online (AOL) i
Hardcover, 240 pages
Published April 5th 2016 by Simon Schuster
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about The Third Wave, please sign up.
Popular Answered Questions
Jason Hart That is correct - the subjects are similar but these are different books. In this book, Steve Case writes about what an impact Toffler's work had on h…moreThat is correct - the subjects are similar but these are different books. In this book, Steve Case writes about what an impact Toffler's work had on him when it first came out. Steve wanted to write a book that would serve as inspiration for others as Toffler's book did for him. Both deal with coming technological and societal changes.(less)

Community Reviews

Showing 1-30
Average rating 3.70  · 
Rating details
 ·  3,196 ratings  ·  299 reviews

More filters
Sort order
Start your review of The Third Wave: An Entrepreneur's Vision of the Future
Alok Mishra
Jul 18, 2019 rated it really liked it
One of the most informative and visionary non-fiction titles that I have read recently. I will recommend this book to everyone I know who is interested in establishing something big... personally, I also felt only more motivated and energetic. Young minds and young blood will certainly make it big in the coming future.
Brad Feld
Apr 07, 2016 rated it it was amazing  ·  review of another edition
Every entrepreneur out there should grab a copy of The Third Wave: An Entrepreneur’s Vision of the Future by Steve Case and read it.

If you don’t know Steve, you’ve probably heard of him. He’s had a remarkably entrepreneurial journey starting with co-founding AOL in the 1980s. While AOL has now been absorbed into Verizon (after having been bought, spun out, and bought again) at its peak around 2000 nearly half of all Internet users in the US accessed the internet via AOL and everyone over the age
Carolyn Kost
Jun 13, 2016 rated it liked it
Shelves: entrepreneurship
In the Preface, Case states, "I didn't want to write a memoir....[or] a guidebook for budding entrepreneurs...but I did want to explain why the rules of the entrepreneurial game are changing." This was far more memoir than explanation of why the rules for entrepreneurship or changing or, as the title suggests, vision for a Third Wave. It even falls short of the typical airplane business book. There is nothing new here, nothing exceptional. Case states that what the US needs to do is invest more ...more
Christopher Lewis Kozoriz
Jan 04, 2020 rated it really liked it
Shelves: by-billionaires
"In the Third Wave, there will opportunities to innovate in every sector, touching every aspect of our lives. So think about how you can attack these old, often intractable problems in new ways.
And remember this: The Internet of Everything will affect every aspect of our lives, in increasingly seamless ways. Use this tool for your advantage."
(Steve Case, The Third Wave, Page 190-191)

Written by billionaire, Steve Case. He currently has a net worth of 1.5 billion. However, during its heyday his c
The Third Wave: An Entrepreneur's Vision of the Future, is a look at the coming "Third Wave" of internet/telecommunications technologies from AOL founder Steve Case. Case mixes this light analysis with anecdotes on his time at AOL and his experiences and failures within that company, and a fairly light look at coming industry trends and entrepreneurial factors that may impact the future economy.

Case begins by going through his history at AOL and tying it to the "First Wave" of the internet era,
William Aicher
Honestly I expected a bit more from this book. The theories and predictions here were very broad, and for anyone who's paying much attention to the space, not very unpredictable. It was pretty interesting to hear the story behind AOL and how everything went to hell (although Case does seem very quick to blame others for the failure). Also, there's quite a bit of an argument in here for working with government to fund innovation and R&D ... and while I understand what he's saying, I think he's ex ...more
Aug 26, 2016 rated it it was ok
Although Case touched upon The Third Wave, I feel a better title could have been the History of AOL. This was not his intention, but it came across that way. Perhaps this is why he left out numerous dates of events throughout. 4 of 10 stars
Oct 06, 2016 rated it did not like it
What an obnoxious piece of self indulgent crap. His observations about the third wave are cursory and cliche and only a small portion of the book. Most of the book focuses on his journey with AOL, which was very focused on the time where they were growing as a large corporation, not so useful to entrepreneurs. Throw this one out like you did those AOL disks
Live Forever or Die Trying
The best part of this book was a peak behind the veil of the early formation of AOL. Steve's thoughts on entrepreneurship echos most of what you hear in other books, other than the redundancy with prior reads it is all sound however. I would say I wish he had a deeper dive on some of his thoughts, especially those about working with Government and risk management.
Thao Nguyen
Feb 17, 2019 rated it really liked it  ·  review of another edition
This book provides a confirmation and more clarity to a future that I have been imagining. I was never too enthusiastic about the plethora of short-lived SaaS in the app economy. I’m excited that the next (current) wave of innovations will be about tackling major real-world industries like healthcare, agriculture, education, etc. Solutions to these major industries will not be limited to the online world. A single app won’t be able to solve supply chain problems. Instead, solutions in this next ...more
Jan 17, 2019 rated it really liked it
The book is supposed to be about what Steve Case believes the future to be like. But for me the even bigger story was his anecdotes of being the CEO of AOL Online. I got into the internet when AOL was dying, so I had no clue. Case makes passing references to how they thought about buying companies like disney, ebay, netflix etc. How a company can make 100 billion dollars and then lose 90% of it in a few years. Their downfall being attributed to interpersonal problems and differences in corporate ...more
Budd Margolis
Apr 28, 2016 rated it it was ok
Remarkably few really useful comments throughout this book. I felt at times that it was as much a biography as a PR exercise. I was never a fan of AOL, I was a Compuserve user and thought the Time Warner merger was a big mistake when I first heard it. Many wealthy people made their fortunes from over-valued dotcom companies and I wish we valued them on facts, not wild fantasy. But Steve did get a few things right, unfortunately in hindsight, that both AOL & Time Warner lacked the sophistication ...more
Anish Malpani
Oct 02, 2018 rated it really liked it
Simple, quick read written by the ex-CEO of AOL that sets up what it will take to build a successful business in the next few years – partnerships, policy and perseverance. Overnight basement successes will be a thing of the past and the internet will be succeeded by internet of everything, not just internet of things. Foresight.
Tyler Hochstetler
Aug 11, 2016 rated it really liked it
A story of trials, failures, and ultimately success. Steve case paints a remarkable frame for entrepreneurs who want to impact the world.
Cullen Haynes
Apr 25, 2018 rated it it was amazing
Steve Case, serial entrepreneur and legendary co-founder of America OnLine (AOL), in his spiritual successor to The Third Wave by Alvin Toffler, explains how we're entering a new digital frontier; the Third Wave of the internet.

The First Wave, was that of laying foundations in technology; AOL, Apple, Microsoft and other companies connecting consumers to the internet. In the Second Wave, Google and Facebook were built on top, creating untapped social and search experiences.

The Third Wave will b
Elizabeth Raley
Mar 29, 2019 rated it really liked it  ·  review of another edition
Shelves: non-fiction
very interesting...great read.
Jul 21, 2017 rated it liked it
Shelves: business
The book is a quick read for entrepreneurship, the vision is accessible and practical.
Steve Case is a pioneer in the dot com boom. He co-founded AOL and has stayed true to entrepreneurs by continuing to invest in startups.
This is an important book for entrepreneurs to understand corporate mergers and the startup journey.

This is more of a memoir than a "guidebook for budding entrepreneurs" (despite Case's best efforts).
In his vision for the future, Case hopes to see increases in government res
Mar 30, 2016 rated it liked it
Really appreciated Case's insights about where ed reform is going and how the convergence of tech and social impact giving are poised to significantly disrupt public education. His emphasis on developing partnerships and the important role that understanding and re-shaping policy will play generally in the third wave is, I think, spot on. The more I think about the book, which is a mix of biography, prognostication, and counsel, the more I like it. I don't read much in this genre, perhaps to my ...more
Ravi Warrier
Feb 01, 2017 rated it did not like it
The book starts out with a promise; after all, it's a book by Case and his story about starting AOL was interesting. However, as you move on, you realize that he's not saying much or new or anything exciting that others haven't already said and in a way that really peps you up for the future.

It seemed like a book that was forced to be written without any real, definitive takeaways for the reader. Sorely disappointed to have been excited and having wasted my 6 hours reading the book.
Theodore Kinni
Mar 29, 2016 rated it really liked it
We're entering a 3rd wave of Internet development--not just the Internet of Things, but the Internet of Everything, according to AOL founder Case. Particularly like his ideas about what that means for established companies, as well as cities thruout the country that have been left behind in the digital era.
Sebastian Kowalik
Apr 12, 2016 rated it liked it
A good read to expand thinking on current world problem solving. I was expecting much more from this book and don't agree on the amount of partnerships you need to make with government to run a successful business. It sounds like Steve Case was sucked into the Clinton era politics living outside of Washington, DC.
Ye Lin Aung
May 06, 2016 rated it really liked it
A good book about the entrepreneur which the author reflects with his past experience.
He also discuss about the inevitable future of the Internet of everything and how it could change people lives.
This book also has more stuffs about his background and days from AOL than I expected.
Nonetheless, a good book.
Oh this is my first audio book!
Feb 07, 2017 rated it it was ok
Shelves: _blink
Steve Case is a smart guy, so why oh why did he greenlight the release of this book? The substance can be contained in a small article. I echo the frustration of other users that a first wave pioneer like Case could not put together a coherent book.

I finished it, which means it gets two stars. I hardly ever abandon books I start, but I came awfully close with this one.
Jan 21, 2017 rated it it was amazing
This was a great biography essentially of How Steve Case was able to build AOL. He goes into detail about how the next generation of entrepreneurs needs to be focused on building purpose not just great products. This was something that struck me on a personal level. I would recommend this book.
Dec 06, 2017 rated it it was amazing
Robby Grabow
Mar 17, 2019 rated it really liked it
Steve Case co-founded America Online and the Third Wave is partially a memoir of a successful entrepreneur coupled with Steve's view on the future. I fully admit this is my type of read as I enjoy hearing background from successful entrepreneurs including candidate reflection of what made them great and where they fell short. Steve is uniquely qualified to forecast where the Internet is headed and how it will drive all aspects of life given America Online pioneered the first wave of the Internet ...more
Feb 24, 2017 rated it it was amazing
"It was hard to explain, because most people didn't really see the point. Most people, in the '80s but even in part of the '90s, thought it would be something only hobbyists might be interested in, but average people would have no interest in it. Why would you send an email? Why wouldn't you just pick up the phone and call somebody?" Steve Case and his reflection of trying to explain the importance of the internet in an interview on PBS in 1995.

Highly Recommended

Jim Lavis
Mar 03, 2017 rated it really liked it
Since the majority of the book is about the rise and fall of AOL or America Online, I felt the title was a bit misleading. The title led me to believe the book was about new discoveries and the direction of today’s internet not about the past or the rise and fall of AOL, but I did like the book.

The author, Steve Case, covers the development of our communicational systems and processes of the past, and he also outlines his thoughts on how these new processes are being developed for the advanceme
Glenn Schmelzle
Dec 01, 2019 rated it really liked it
It was wise of Steve Case to format his book as part-memoir, part manifesto. By weaving back and forth, it can captivate both Gen-Xers like me and 21st-century readers. I like the parallels he drew between the first era (when the hardware of the Internet proliferated) and the third era (when non-Internet companies put the Internet's plumbing into their products & services). If you read it, be prepared for his prescription to help American entrepreneurs build businesses that will win. (Still wort ...more
May 30, 2018 rated it really liked it
This book was a very interesting look at the internet from someone who started (building?) the ground floor of commerce connecting, selling, and productizing the internet. The book took the view of the author and how entrepreneurship took hold of transforming the internet into something for academia to something for the masses. There are some very interesting and just plain stunning reveals in this book, more coming towards the end for me as the book starts talking about the AOL / Time Warner me ...more
« previous 1 3 4 5 6 7 8 9 10 next »
topics  posts  views  last activity   
Reasons why you should be a part of Anthony Morrison's live community. 1 1 Oct 28, 2019 07:18PM  
How do I become an entrepreneur 2018 1 5 Jan 19, 2018 12:35AM  

Readers also enjoyed

  • The Industries of the Future
  • The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives
  • Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money
  • Five Stars: The Communication Secrets to Get from Good to Great
  • The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
  • Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell
  • Humans Are Underrated: Proving Your Value in the Age of Brilliant Technology
  • Some Assembly Required: Decoding Four Billion Years of Life, from Ancient Fossils to DNA
  • The Innovators: How a Group of  Hackers, Geniuses and Geeks Created the Digital Revolution
  • The Best Team Money Can Buy
  • Shoe Dog: A Memoir by the Creator of NIKE
  • Platform Revolution: How Networked Markets Are Transforming the Economy--and How to Make Them Work for You
  • StandOut 2.0: Assess Your Strengths, Find Your Edge, Win at Work
  • The CEO Next Door: The 4 Behaviours that Transform Ordinary People into World Class Leaders
  • Designing for Growth: A Design Thinking Tool Kit for Managers
  • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
  • Bold: How to Go Big, Create Wealth and Impact the World
  • Tools and Weapons: The Promise and the Peril of the Digital Age
See similar books…

News & Interviews

You know the saying: There's no time like the present...unless you're looking for a distraction from the current moment. In that case, we can't...
39 likes · 19 comments
“The Stone Age didn’t end because we ran out of stone. It ended because we invented something better.” 1 likes
“Third Wave technology will also change how we measure success in the classroom. What good is an annual standardized test, after all, once teachers and parents can get detailed reports with a wide range of metrics, comparing their students on a regular basis to others in their class or school or state? In this way, big data on individual students will do for education what standardized testing never quite could: bring quantitative precision to a qualitative learning process.” 0 likes
More quotes…