Goodreads helps you keep track of books you want to read.
Start by marking “Hot Button Marketing: Push the Emotional Buttons That Get People to Buy” as Want to Read:
Hot Button Marketing: Push the Emotional Buttons That Get People to Buy
Enlarge cover
Rate this book
Clear rating
Open Preview

Hot Button Marketing: Push the Emotional Buttons That Get People to Buy

3.74  ·  Rating details ·  42 ratings  ·  5 reviews
Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt ...more
Kindle Edition, 261 pages
Published June 2nd 2015 by Barry Feig (first published 2006)
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Hot Button Marketing, please sign up.

Be the first to ask a question about Hot Button Marketing

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

Showing 1-30
Average rating 3.74  · 
Rating details
 ·  42 ratings  ·  5 reviews


More filters
 | 
Sort order
Start your review of Hot Button Marketing: Push the Emotional Buttons That Get People to Buy
Artrox
Oct 25, 2009 rated it really liked it  ·  review of another edition
Shelves: marketing
A really interesting and succinct look at some of the emotional drivers to purchase and how to tailor your offer or service to meet the needs of your market for greater success.

Great chapter summaries and clearly set out making it a useful reference tool.

Possibly a tool for evil in the wrong hands! A great force for good to help you reach the right people in the right way for their (& your) greater good.

A great companion to Buy-ology (Martin Lindstrom).
E
Nov 02, 2009 rated it really liked it  ·  review of another edition
Push your customers’ buttons

When you combine basic human emotions and motivations with modern advertising and marketing, you get powerful sales messages, like the hundreds of pitches that hit most consumers every day. Most people in authority use psychological triggers to motivate others, conduct business successfully or get things done. Now, you can put this powerful force to work as you sell. Barry Feig brings you into the promotional strategies used by government and university think tanks,
...more
Henry Krijgsman
Nov 27, 2010 rated it it was amazing  ·  review of another edition
...buku DAHSYAT !!! - RAHASIA"...marketing ada semua di buku ini.
...efektif banget...seolah" kita penyihir...nyihir orang supya beli produk kita,
...padhal krna pakai "pendekatan yg ada di dlm diri stiap konsumen.
...Mereka membeli brdasakan "EMOSI"/ HATI bukan krana LOGIKA/RASIO.
James K Worswick
Jun 15, 2019 rated it liked it
A lot of examples in this book is outdated.

I have no experience in marketing, so I found this book helpful.
Sasha
Feb 16, 2016 rated it liked it
Recommends it for: Anyone interested in human behavior
Read this not for the marketing insights, but the general insights into every-day decision making.
Juan Giraldo
rated it it was ok
Jul 08, 2013
Tim Kocher
rated it liked it
Dec 25, 2015
Susan Shulman
rated it really liked it
Sep 29, 2019
Carisa Holmes
rated it really liked it
Dec 08, 2011
Kyo Kagami
rated it really liked it
Dec 28, 2013
Ben
rated it really liked it
Feb 20, 2015
John
rated it really liked it
Jan 11, 2015
Travis
rated it it was amazing
May 26, 2016
Ricardochow
rated it really liked it
Dec 24, 2015
Carmen
rated it really liked it
Jan 24, 2009
Jonathan
rated it it was ok
Jan 25, 2016
Steve Sipress
rated it it was amazing
Apr 24, 2019
Rajiv mehta
rated it really liked it
Jul 06, 2014
Donte
rated it really liked it
Apr 03, 2013
Chip Thompson
rated it did not like it
Feb 16, 2016
Dominiq Haliman
rated it it was amazing
Aug 13, 2007
Kortney Korthanke
rated it really liked it
Dec 07, 2010
Tati Dewayani
rated it really liked it
Mar 07, 2014
weehoon
rated it really liked it
Nov 23, 2011
Liza Nelloh
rated it it was amazing
Sep 24, 2017
Gerardo Revuelta
rated it it was amazing
Mar 27, 2012
Meity Fitriani
rated it it was ok
Mar 03, 2012
Dave Neff
rated it it was amazing
Mar 06, 2015
Jim
rated it liked it
Apr 20, 2016
Gerardo Ortiz
rated it liked it
Nov 26, 2014
« previous 1 next »
There are no discussion topics on this book yet. Be the first to start one »

Readers also enjoyed

  • The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
  • Fooling Some of the People All of the Time, a Long Short (and Now Complete) Story, Updated with New Epilogue
  • Master Your Memory: More Inspiring Ways To Increase The Power Of Your Memory, Focus And Creativity
  • A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing
  • One Up On Wall Street: How to Use What You Already Know to Make Money in the Market
  • Jeffrey Gitomer's Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money
  • How to Win Friends and Influence People
  • Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way
  • The Intelligent Investor
  • Value Investing: From Graham to Buffett and Beyond
  • Investing Through the Looking Glass: A Rational Guide to Irrational Financial Markets
  • The Return of Depression Economics and the Crisis of 2008
  • The Black Swan: The Impact of the Highly Improbable
  • The Essays of Warren Buffett: Lessons for Investors and Managers
  • Buffett: The Making of an American Capitalist
See similar books…