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The Reader's Brain: How Neuroscience Can Make You a Better Writer
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The Reader's Brain: How Neuroscience Can Make You a Better Writer

3.83  ·  Rating details ·  42 ratings  ·  3 reviews
Have you ever found yourself re-reading the same sentence four or five times and thought 'I should get more sleep'? Are you clueless as to why one paragraph just seems to 'flow' while you simply can't recall the contents of another? Guess what: you are not alone. Even the best writers fail to grasp why their writing works. The Reader's Brain is the first science-based guid ...more
Kindle Edition, 227 pages
Published June 30th 2015 by Cambridge University Press
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Eustacia Tan
Sep 03, 2015 rated it really liked it
I requested this book mainly because it held the promise of being able to make my writing better. While I won't have many opportunities to write academic papers in English (for now), there's always the chance I'll need it for my future job.

Basically, The Reader's Brain is supposed to teach you how to use the 5Cs - clarity, continuity, coherence, concision, and cadence, to write more effectively. The book contains a fair amount of research about how reading works, and provides lots of examples. T
Vince Darcangelo
Oct 25, 2015 rated it it was amazing

Most books on writing have the same fatal flaw: They may be inspiring and informative, but they seldom offer practical advice. Typically, you’ll get some variation of the following: write something every day; write what you know; active voice; character before plot.

Got it.

Yellowlees Douglas wants to change that with The Reader’s Brain. Drawing on science rather than Strunk and White, she offers tips on how to be a more effective writer, whether you’re penn
Feb 24, 2017 rated it liked it  ·  review of another edition
Although I'm a writer, I rarely read books about writing. I just find they give you the same repetitive (and obvious!) advice, such as write every day and avoid the passive voice like the plague. I made an exception for this book because all the tips are backed by science. By discovering how readers process the writing words, we can create texts that are easier to read, understand and enjoy.

I don't want to give away too much, so I'll just mention that Douglas' advice centres on the use of the 5C
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