The Production Manual

by Gavin Ambrose, Paul Harris

From the basics such as working with typography through using images and working with color, exploring different pre-press techniques and the processes involved in bringing a product to press and with a resulting pleasing end product, the authors present everything that the reader needs to know in a straightforward and visually strong way. This new edition completely updates the information on the production process, highlighting new techniques and expanding its coverage on digital technologies. In addition, new interviews are included from design studios using creative or unique production techniques. Since students may eventually be working with international clients, the authors includes both metric and imperial measurements so that students will become familiar with the differences. Expanded coverage of environmental and sustainability issues, especially as they relate to paper choice and use of special processes/inks has also been added.

Genres: Design, Nonfiction

208 pages, Paperback

First published January 4, 2008

Reviews

[Sofia · Rating 1 out of 5]

This book sucks.

[Arti · Rating 3 out of 5]

I picked the book on impulse - it introduces the processes involved in turning a design into a printed piece...

It includes an overview of print-production techniques covering pre-press, production, finishing... It is useful to get familiar with the language in the industry but not sufficient to fully appreciate the techniques or processes... still should help to better communicate...

note: there are a few tips that you pick on the way e.g I was intrigued by a section on 'types of folds' and the distinct forms that can be created simply by changing the pattern of the folds!

I was also fascinated to read about creative printing techniques commonly used like 'overprinting' where simply by printing one ink over another (which causes the two inks to mix) a new colour can be created!

[Claudio · Rating 4 out of 5]

Interessante ma incompleto. Più che del Graphic design in sé, il libro parla in generale del processo di stampa, dalla progettazione al prodotto finito. La seconda metà del libro è interamente dedicata alla stampa, un mondo che un graphic designer deve sì conoscere ma non così tanto da togliere spazio a capitoli molto più importanti come ad esempio la manipolazione digitale di immagini.

[Lakazdi · Rating 5 out of 5]

Very useful reference book covering print processes including print finishing.

[Blueberry · Rating 3 out of 5]

Podręcznik dla grafików, dużo zagadnień używanych w branży. Informacje o procesie druku