Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry
In 2009, BlackBerry controlled half of the smartphone market. Today that number is one percent. What went so wrong?
Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBe...more
So I've always been curious how a company with such an awesome product as Blackberry could go so wrong.
Overall this is a pretty fascinating look into how the fate of RIM played out as driven by the two founders' perso ...more
I’ve been itching to read this, but was reluctant to pay the full price of $14.99. I’m cheap like that. Finally found it on sale in January.
It was fascinating reading - t ...more
At the very moment Blackberry was ranked the world’s fastest growing company, internal feuds and chaotic growth crippled the company as it faced the entry of ...more
The only issue is it doesn't give you lessons from this and you have to work it out for yourself. But that was find with me. ...more
This book is well written and fast paced. Technology is just a hobby for me but RIM's story is one of triumph but ultimately failure. Regardless of brand loyalty the deeper story was something I never knew and was an interesting read. ...more
The authors have woven together an entertaining story drawing colour from extensive interviews.
From the outset, the challenge facing the authors is to attempt to capture the great promise and heady times of RIM success without overshadowing the current sense of imminent demise. In this the authors manage a solid job - but there is always an implicit sense of 'this was the decision at the time, but we ca ...more
(Disclaimer: the publisher sent me a copy of the book for a potential review and/or interview.)
Light on the technology, and not as thoughtful or reflective as I'd expected, but it is a great walkthrough of RIM's founders, product development, and the turning points for the company and wireless markets.
A few lessons from BlackBerry's breakthroughs and near-demise:
- RIM grew, but never matured. The leadership, culture, and structure that help small businesses make it big are fundamentally different from the qualities needed for a big company to s ...more
Speaks of the dangers of growing too quickly, imbalanced incentives, and not ensuring product-market fit.
There must be a very substantial other side to this story, because I don't think that RIM would have discounted the necessity of understanding customer values as routinely as this book suggests. ...more
AN INCREDIBLE book by Jacquie McNish & Sean Silcoff about Blackberry (BB). (In 2009, BB had 50% of the US smartphone market. Today it's < 1%).
I would compare this book to Shoe Dog (The story of Nike). That story ends well. This one doesn't.
WHY you MUST read?
- The sheer GRAVITY of Business inside. Like Nike, this book details the MASSIVE effort of the founders of Blackberry to get their business going.
- The value of 'co-founders' (=they can complete each other's se ...more
It's an entertaining, interesting and scary read. The book is well-researched and contains useful ...more
- striking reminder of how fast we've come in mobile tech in the past 15 years.
- never bet against the underlying computing power, network speed, network capacity improving
- winners and losers are determined by big macro shifts and who's ahead of those shifts and "gets them right".
She has spent her professional career in Toronto and New York with The Wall Street Journal and the Globe and Mail. She is the author or co-author of four books, the latest of which is: Losing The Signal, The Untold Story Behind the Extra ...more