34 books — 1 voter
Goodreads helps you keep track of books you want to read.
Start by marking “Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands” as Want to Read:
Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands
For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection ...more
Kindle Edition, 256 pages
Published April 14th 2015 by Allworth Press
To see what your friends thought of this book, please sign up.
Start your review of Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands