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Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands

4.06  ·  Rating details ·  16 ratings  ·  0 reviews
For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection ...more
Kindle Edition, 256 pages
Published April 14th 2015 by Allworth Press
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