Marketing Strategy and Competitive Positioning

by Graham J. Hooley, Nigel F. Piercy

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times , that illustrate the practical implications of the issues raised.

Genres: Nonfiction, Business

614 pages, Paperback

First published January 1, 1998

Reviews

[Amir Jabbari]

The author has gone to great lengths to include as many academic as well as practical research to provide insights in a wide variety of marketing tasks and fields

[Mackenzie Bianco]

Im counting this because it’s 31 December, and I’m desperate to meet my reading goal, and also reading this took a lot of my time this year

[Jati]

yeah