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The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
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The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage

3.96  ·  Rating details ·  2,778 ratings  ·  277 reviews
Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a ...more
Hardcover, 288 pages
Published January 19th 2016 by Crown Business
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Average rating 3.96  · 
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 ·  2,778 ratings  ·  277 reviews

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H Gibson
Apr 19, 2016 rated it did not like it
Daymond John is a salesman, and right now he wants to sell you his book. I recommend borrowing it from the library. The text is easy to read, like a conversation between brothers, and just this side of used car salesman. By page 57, I was skimming tales of John's life until I found the main points listed in the back. This could have been boiled down to an inspirational glossy brochure. ...more
Mar 03, 2016 rated it liked it
So...yeah. I think I'm just barely on the outer cusp of the fringe element of this book's target audience. I am a small business owner and a new one at that, but I am not a "rah-rah"/rise-n'-grind son/top of my lungs power-speak type and the jargon of that whole approach usually turns me off. Couple that with his admiration for Donald Trump (geezus - even if he did just mean for business) and him citing George Bush as a great leader. No. In what world (rhetorical)? And the whole thing is sort of ...more
Roni Matar
Mar 12, 2017 rated it really liked it
I knew about The Power of Broke after reading Tools of Titans by Tim Ferris. It is a smooth read that motivates the reader to embrace uncertainty and lack of resources to make the best out of what they have. Broke is a mentality that does not have to do with only lack of money, it could be the lack of support, resources, knowledge, and experience among other things. What was interesting about this read was the different age range of the people who were mentioned and the vast difference in their ...more
Kristopher Kerwin
Oct 10, 2017 rated it did not like it
No structure. The collection of success stories feels like a broken record.
"Here's a success story. Here's how he succeeded because he was broke. And here's how it reminds me of myself, the author."
I finished it because I always do, but my eyes were hurting from rolling so much.
Stephanie Norton
Feb 05, 2016 rated it really liked it
Shark Tank’s Daymond John, started his home-sewn t-shirt business with no funding and only a $40 budget and eventually launched the FUBU brand into a $6 billion dollar global phenomenon.

The book was a quick read, but I was a little disappointed in the book. I am not saying the book is bad. This book didn’t meet my expectations not in a bad way though. I was expecting to learn about Daymond and his tricks in succeeding, but it ended up being more about other business’s story of success, which was
Shark Tank investor and founder of clothing label, FUBU, Daymond John has written this book about how to use having no money as an advantage in business by compensating it with creativity.

Key Takeways

1. Use all resources available to you - being broke allows you to see what others don't.
2. Keep it real - humility and integrity are important.
3. Optimise - make the best use of time.
4. You will be rewarded for solving other people's problems.
5. Put all your passion into what you are doing.
6. Appr
Mar 25, 2016 added it
I recently read The Power Of Broke which is ironic because you almost go broke buying the book. The book was subpar in my opinion because the message could have been conveyed in a better way. The book told his story but then went on to tell others less interesting story's that somehow he used to try to pull it together at the bottom of the page. The book highlighted many people who have made appearances on the famous Shark Tank because Daymond John is an investor on the show. The big downfall f ...more
Jan 30, 2016 rated it liked it
Shelves: business, 2016
Great practical information about using what you have. It's applicable to a personal brand or a company. Unfortunately, over half way through, the book sounded like a commercial. I still want to check out Daymond's other books. ...more
Tadas Talaikis
Mar 24, 2017 rated it liked it

What I got out from this. Probably heard elsewhere. Be realistic, if software sells today, don't try to sell cookies. Or more specific, if software, then which, how and where (-> mobile apps). Prototype and test.

In overall, book is more like stream of consciousness than a book, didn't noticed any organization, at least in audio format, so left with my previous simple knowledge - people "do things" when they feel cold, pain, etc. Problem is you know nothing what exactly to do, so all mentioned ex
Darnell Alamgir
Apr 28, 2017 rated it really liked it  ·  review of another edition
Some good jewels inside. Worth the read.
Jan 13, 2018 rated it it was amazing
Filled with massive inspiring stories of successful business/entrepreneurs.

Yet another side of successful Daymond, the SHARK.
Richard Felix
Jul 21, 2019 rated it really liked it
This is the Real deal , the author is a real teacher practitioner on what he says, I really enjoyed the book it’s easy to follow , has business wisdom advice that is valuable , had me taking notes down on numerous times plus he really put his tittle Of his book to good use on the entirety of this book , definitely a recommendation on business n self improvement growth n success
W. Whalin
Mar 07, 2016 rated it really liked it
Whether you are starting a new business or trying to determine how to take it to a new level of success, you will gain a number of insights through THE POWER OF BROKE. The storytelling in this book is excellent and the how-to information is practical for every reader.

The focus of this book on the hunger for success is excellent--no matter what your age. Like Daymond John writes toward the end of the book, "Know this: no mater how old you are, the power of broke never leaves you. It's not someth
Jun 02, 2017 rated it it was ok
The Power of Broke provided more entertainment value than it did practical advice based on statistical evidence. Hearing the stories of successful entrepreneurs was interesting to me, however, the main conclusion from this book (or so it seemed) is that extreme risk can grant extreme reward. Daymond John doesn't spend any time looking at those who exercised extreme risk to be met with failure, which is essential in order to assess how much one should give advice to a young entrepreneur to take i ...more
Anna K. Amendolare
May 29, 2017 rated it it was ok
This had the potential to be a really great book, if only Daymond John would get out of his own way. Why can't he simply share other peoples successes, without constantly bringing up "Oh, this one time on shark tank" or "That reminds me about our experience with FUBU..." Dude - it's not all about you, all the time. I found myself getting very annoyed with his constant interjecting of his own two cents when it was completely unnecessary. The bootstrap entrepreneur stories were very inspiring in s ...more
Michael Carter
May 19, 2018 rated it did not like it
Started reading it, had to stop. Is not so much a book by the author, but a compilation of short stories written by other entrepreneurs and pulled together by the ghost writer. I get the impression that the author’s sum total of input into this book was sitting down with the ghost writer on a couch once for about 30 minutes and being recorded for the book’s initial preamble. Sure, that’s efficient and “smart” for the author, but the book lacks any cohesive thread or set of principles. If the boo ...more
Susan Csoke
Dec 18, 2015 rated it it was amazing
Daymond John reveals how - when you are down and out, flat broke, with your back up against the wall that its time to take the Initiative. He talks about Shark Tank, how money changes everything, how not to settle , the secret of other peoples magic and basically how to seize the day!!!! THANK YOU GOODREADS FIRSTREADS FOR THIS FREE BOOK!!!!
Christine Arella
Sep 26, 2017 rated it did not like it
Shelves: abandoned, business
Men should be careful not to lure a women with their money because she'll leave when he's broke.
Women should be careful not to lure men with their primping because he'll leave when she looks old.
Shelf: "abandoned"
Ski Chills
Great read add to your library.
Misha Kaura
Jul 19, 2019 rated it it was amazing
Fantastic read. I feel so inspired. I’m getting into the mass market immediately.
Trevor Oldham
Feb 18, 2016 rated it it was amazing
Absolutely excellent book. Amazing how Daymond ties in stories with people who you wouldn't think about being an entrepreneur. Everyone has to start somewhere, even from the bottom. You have to think outside the box when your first starting off. While reading the book, it helped generate new ideas for my businesses.

The power of broke is all about taking that shot. The power of broke is looking up at the sky, wondering what you've got to do to catch a break, and saying, "God, why am I doing this
Apryl Peredo
SUMMARY // (4 minute book) In The Power of Broke, he shows you how you can leverage it like he did. Here are my 3 lessons:

If you have no money, you’ll automatically find resources others don’t look for.
The power of broke helps in all four stages of growing a business.
Starting a business gets easier by the day, so start now.
Trust me, you don’t need money to make money. If you don’t believe it, after Daymond’s lessons, you will. Let’s go!

Lesson 1: Being broke allows you to find resources others ca
Lanre Dahunsi
Mar 20, 2017 rated it really liked it
Book #15: The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage by Daymond John | Finished March 15th 2017 #100BooksChallenge

Favourite Take Aways

Yes, there were times, I’m sure you knew, When I bit off more than I could chew. But through it all, when there was doubt, I ate it up and spit it out. I faced it all and I stood tall; And did it my way.” —Frank Sinatra, “My Way

THE POWER OF BROKE is a mind-set. It exists in all of
Oct 11, 2017 rated it it was amazing
The Power of Broke couldn’t have come at a better or crazier time in my life. In the midst of my own entrepreneur journey and launching a business, I was neck deep in stress and self-doubt. I bought The Power of Broke with hopes that Daymond’s story would help inspire me in my own extrepeneur adventure. I was skeptical at first, as to whether I was just buying into this book because of the name and face that went with it, and whether it’s words would be of any true value. I have to say, this was ...more
Oct 20, 2017 rated it liked it
This book is really all about a mindset. Often times we never reach our full potential when it comes to our dreams of a better future. Some of us see it as a money issue. Often times this is a negative money viewpoint (that could never happen, we just don’t have that kind of money). Well the Power of Broke is a book designed to help us think differently about our future, and our money.

I was introduced to Daymond John on the ABC show Shark Tank. This is the man responsible for several fashion bra
This book definitely won’t give you tips on how to succeed but it certainly can motivate you in your entrepreneurial journey. It looks into how to be a game changer in your own life. It highlights that you are broke only if you let it, and there are ways to keep going and that is; to continue to search for way to leverage a power broke in order to reach your personal or professional goals; be your own brand; practice to be kind, be different, be resilient, be small, be funny, be agile, be vision ...more
Bob Ryan
Dec 28, 2020 rated it liked it
A book that explains how starting businesses who are short on resources, i.e. money, find ways or have the desire to figure out how to succeed. I've been in business as an advisor for 40 years, and he's right. Smart people in business succeed. What's also true is smart people often don't succeed. Sometimes there are outside factors that can't be overcome or sometimes a smart person is simply wrong. They can also have the wrong vision or missed timing the market or misjudged the speed of technolo ...more
Jun 05, 2019 rated it really liked it
Daymond John is the reverse Donald Trump: Not white, Started writing books ‘after’ being on a reality show and he probably likes Mexican food.
He’s popular for the clothing brand @FUBU (For us By US), which he references a lot since this book is mainly about what he went through to get that company started and also how that experience helped him when he became an investor a.k.a. Shark on the show @sharkTank
The aim of the book is to change your perception about scarcity, financial or otherwise a
May 16, 2017 rated it really liked it  ·  review of another edition
What I Liked About The Book
Daymond John (or his ghostwriter) uses very conversational language so the book reads like the transcript of an interview.
The success stories mentioned in the book were motivational and relevant.
I like that the books addresses different kinds of broke-ness including disabilities and other prejudice against minorities - all things that could hinder a person's ability to succeed. It even shows how corporations can harness the power - not just individuals.

What I Didn't Li
Terenzo Murray
Oct 28, 2017 rated it it was amazing  ·  review of another edition
This book has great principles that alter negative thinking when it comes to the feeling of not having money. It proves that being broke can be used as tool to gain success. If you’ve watched a lot of SharkTank, this book may start out slow for you because he speaks to some of the venture capitalists who he made deals with. The book is more interesting when you hear about the stories you don’t know already. Overall, I would rank this book in my Top 10 self help books of all time. The layout and ...more
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A young entrepreneur, an industry pioneer, a highly regarded marketing expert, and a man who has surpassed new heights of commercial and financial success are just a few ways people have described Daymond John. Over the last 20 years, Daymond has evolved from one of the most successful fashion icons of his generation to one of the most sought after branding experts, business, and motivational spea ...more

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