Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
THE “MIND-READING” SYSTEM THAT IS REVOLUTIONIZING ONLINE BUSINESS
Do you know how to find out what people really want to buy?
(Not what you think they want, not what they say they want, but what they really want?)
The secret is asking the right questions - and the right questions are not what you might expect.
Ask is based on the compelling premise that you should NEVER have t...more
More lists with this book...
Don't ask customers about what they want to see in your product — this is hard to answer. Ask what they hate in existing products, as it will give you much more feedback.
Here, I saved you $4.
There are better books about how to understand what your customers need or want. You might want to try for example "Talking to Humans" by Giff Constable. You can find it here: http://www.talkingtohumans.com for free.
First, the book is split into two very different parts. Part 1 is all about the author's story, which includes his personal business story and a near-death experience. Part 2 is all about the Ask Formula methodology. Both parts of the book can be read by themselves. If you want to read the story, then the methodology, you can. If you only want to read about the methodology, you can skip Part 1 altogether. Part 1 is 59 pages; Part 2 is 119 pa ...more
The book is used mainly as a free "hook" to get you to sign up for one of his premium products (survey software, paid membership group, consulting services).
This seems to be basically just an overview of what we can actually learn about if we paid for his premium products. He used his own tactics on us, readers :)
As an example of the crucial details that are missing: He gives you a rough copy of an email ...more
One funny sidenote: I first encountered this author's work when he was a presenter at an online conference on publishing, talking about this book as a success story. The conference was hosted by a guy with a sligh ...more
And, let's just say after the first half was a complete waste of my time, I'm really happy I got this book for free instead of spending the $13 to get it since it took me so long to get to the good stuff. Unless you want to read about how Levesque worked really hard under pressure, set his sights on something ...more
I can't believe it took me to chapter seven without telling me anything other than pompous words about this "way of making money" and "the great idea of investiong in an internet project".
Also, around chapter 2 or three it gets really serious explaining how the author went to the bathroom 5 times a night to pee and he stuffed his face with doritos only to give you the cliffhanger: he's got type 1 diabetes and this changed his life. And the next chapter is ...more
However I struggle with the opening pitch and its repetition at the end that 'these ideas are so powerful they can be used for evil' topped off with 'everything I charge others thousands for is right here in this book practically for free'. Sorry but both claims are hyperbole.
I am acutely aware of the difference between sharing my ideas in a book vs. a one-to-one coaching environment and what comes through in a book is a ...more
The second half of the book is about asking people certain type of questions, arrange answers in excel and use the secret formula which should turn soil into gold and make you multi millioner.
For me it gave no value as the principle the book uses does not make sense and it contradict with itself. I ...more
Ryan has a different approach which is focused around surveys. Customers that actually answer them are supposedly vastly more likely to be a good fit for your business. So the theory goes not to engage in sales activity with any potential customer that doesn't get well qualified through your survey process. ...more
The basic lesson behind the book is to just continually ask the customer how you as a company can do better and how you can advertise towards them. Basically how to reach those customers you would usually lose. The book is split into 2 parts:
Part 1 (the story)has some great parts and can be very motivating! I personally really enjoyed this. But don’t read if you just want the marketing strategy.
Part 2 overall it’s pretty dull, I wouldn’t recommend reading unless you have a product/service to off ...more