Chaos = The Only Way Forwards for Indigenous African Businesses!: It is High Time For This New Paradigm!

by Ekundayo George

Having covered all of the regular business phases / stages (Starting, Scaling, Situations, Sailing, Sustaining) with the "Success in Business" series, I took inspiration from others. One person spoke of the abundant available business opportunities and the fact that Nigeria's best businesses are yet to be created. And, another person referenced an article lamenting the woes of a foreign retailer in Nigeria, using it as a cautionary tale for new businesses to setup with solid foundations and resilient structures that can take the heat.

I grasp the ground between these two positions, shake it, break it, and pull it in from both sides in an effort to make the twain meet. If you find chaos, then chaos is the only way to address it, if you are to have any hope of getting ahead.

This is Chaos Theory to the max -
✅ I address and involve the businesses, the regulators, fellow Nigerians;
☑️ I highlight and question audacity, sanity, impunity, and complacency;
✅ I challenge the very structure of many sacred cows in Nigeria including the Traditional Rulers, the administration of Nigeria, the politics of Nigeria, and indeed the makeup of Nigeria and Nigeria's own understanding and public description of itself.

⏩ Do we know who we really are?
▶️ Do we even know what we are capable of?
⏩ Are we ready to boldly call-out and tackle what holds us back?

There are answers, there is a way forward through this business-stifling chaos in which we now find ourselves, and it is akin to a controlled burn when fighting fire with fire. It is only chaos that can and will and must, set the stage for indigenous businesses in Nigeria and Africa to survive and thrive.

If you are a Nigerian, it will wake you up and shake you up and make you question life (after you question your husband or wife), with its hard truths and bone-marrow- deep analyses.

If you are not a Nigerian but still interested in Nigerian (or African) business or politics, or the lifestyles, cultures, and histories of Nigerians and Africans, do take a read.

This is the book that challenges everything!

83 pages, Kindle Edition

Published May 22, 2026

About the author

I am a lawyer, business owner, serial entrepreneur, management and strategic consultant, and sometime regulator with broad and deep experience in Canada and the United States. Each volume contains a fuller Bio.

I meld background facts, theories, formulas, and examples with real world scenarios, to take readers through Starting, Scaling, facing Situations in, plain Sailing with, and Sustaining a modern-day business.

This 5-volume “Success in Business” series has 36 chapters grouped by theme, with power-packed pages giving the reader practical and actionable guidance on handling business. Each volume is therefore a valuable reference.

I bring you the knowledge and guide you to a thorough understanding, thereby enabling your success and replicable results, as you just reapply what you learned, and what works.

....... Simplified, but not simplistic.

The purple eBook (for all intents and purposes, a Volume VI), is specific to Africa, as the landscape first needs to be made more conducive, for indigenous Black African businesses of all types and shapes and sizes, to really thrive.

Applying, harnessing, and directing Chaos Theory, with its underlying patterns and self-organization identified in the midst of apparent chaos, is the only way forwards.

This eBook sets out the steps and the strategies to fully and effectively get that done.