How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity
Whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential.
In this comprehensive workbook, F...more
As a newly graduated Graphic Design student with a focus on Branding and Visual Identity, I find this book EXTREMELY basic, so I wouldn’t recommend it to anyone pursuing a career in Branding.
I feel that the target audience this book is trying to reach is blogging teenage girls (not literally, but feels like it), so I see it best suited and actually informative for people that had no idea about what Visual Identity is and how to approach the subject in orde ...more
It was very basic and isn't aimed towards people who have the basics of design down. As a marketer, it is VERY important that I know enough about design so I can work with the design team to create something that is aesthetically pleasing but also gets the message across. So if you're new to the marketing game I'd recommend this book.
BUT, the designs and examples are very Pinte ...more
هذا الكتاب ليس للمصممين أو المسوقين فقط، الكتاب لكل شخص يملك مشروع تجاري يريد العمل مع مصمم أو يفضل يصمم الهوية بنفسه.
إذا كنت تعمل في مجال التصميم وعندك معلومات أساسية عن المجال، هذا الكتاب غير موجه لك.
لإنه يحتوي على معلومات سطحية عن البراند وتصميم الهوية، أعتقد أنها غير كافية أو انها محصورة على أنواع معينة من المشاريع مثل تصميم وتنسيق منشورات انستقرام.
أو هوية بلوق.
بشكل عام أسلوب الكتاب يشبه پينترست ستايل، الصور والأمثلة ،ممل نوعاً ما والأمثله متشابهه ومكرره. ...more
Inspired me to search the world to find elements for my brands.
I look forward to revisiting the book over and over again.
Humberstone writes with elegance and flair, imagery flows through her prose. Her font descriptions were helpful in associating categories with seasons; I would like to have seen samples of font types next to their descriptions.
It did not dissapoint - it delivered all that in a concise, well-structured manner, covering what I would imagine are the basics of styling a brand, while asking a lot of (relevant) questions and offering guidance.
How to Style your Brand takes you step by step through the branding process. From mood boards and the psychology of colour, to fonts and illustrations, each step is carefully broken down and explained. It’s a very useful book, whether you are developing y ...more