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The Myth of the Idea a...
 
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Newton M. Campos
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The Myth of the Idea and the Upsidedown Startup: How Assumption-based Entrepreneurship has lost ground to Resource-based Entrepreneurship.

4.40  ·  Rating details ·  15 ratings  ·  2 reviews
Based on decades of global insights into the life of successful and unsuccessful entrepreneurs, Professor Campos deconstructs the myth that successful startups are built upon great ideas, once and for all proving the vast majority of aspiring entrepreneurs are positioned to explore their potential before having a specific idea in mind for a new venture.

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Paperback, 162 pages
Published March 5th 2015 by Createspace Independent Publisher
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Guilherme Bahia
Mar 28, 2015 rated it it was amazing
I read this short and original book in one Saturday afternoon. It really succeeds in being accessible to the common reader without superficialities or clichés. In fact, one important point of the book, as suggested in the title, is the deconstruction of the romantic myth of the entrepreneur as an empty-handed guy who shows up with a great idea and becomes a self-made man. Well, the book says, these people do exist, but they are much rather the exception than the rule.

The upsidedown approach offe
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Mohamed Diab Embbya
Good book; Campos offers insightful perspective clearly built on direct observation and immersion into the entrepreneurial process.

While I can't help but criticise his style for the occasional use of page fodder, I don't believe that this was a major offence since at the end he did present his arguments succinctly in this 160 page book.

The book introduces the concept of the Upside Down Startup, which stresses that while a startup is built on ideas, resources and execution, (networked) resources
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