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Operation China: From Strategy to Execution
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Operation China: From Strategy to Execution

2.75  ·  Rating details ·  20 ratings  ·  2 reviews
China has matured as a market—and the game has changed. Yesterday, multinationals grappled with fundamental strategic choices: Do we go to China? Whom do we partner with? Where should we invest? Winning in China was all about achieving approval to enter the market, picking the right joint venture partner and selling in the right few cities to the right customers. Execution ...more
Hardcover, 212 pages
Published November 19th 2007 by Harvard Business Review Press
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Robert
Jul 26, 2008 rated it it was amazing
Operation China: From Strategy to Execution
Jimmy Hexter and Jonathan Woetzel
Harvard Business School Press

Hexter and Woetzel offer a rigorous analysis of a transition period during which “China is turning the corner from an emerging market, where local context drives most of the strategic and operating decisions managers make, to a maturing one, where top-quality execution is a cornerstone for success.” They wrote this book for C-level executives in multinational companies (MNCs) to share what
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