Operation China: From Strategy to Execution

Jimmy Hexter,

Jonathan Woetzel

2.75 · Rating details · 20 ratings · 2 reviews

China has matured as a market—and the game has changed. Yesterday, multinationals grappled with fundamental strategic choices: Do we go to China? Whom do we partner with? Where should we invest? Winning in China was all about achieving approval to enter the market, picking the right joint venture partner and selling in the right few cities to the right customers. Execution ...more

Get A Copy

Hardcover, 212 pages

Published November 19th 2007 by Harvard Business Review Press

More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Operation China, please sign up.

Be the first to ask a question about Operation China

Lists with This Book

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

Showing 1-34

Average rating 2.75 ·

Rating details

· 20 ratings · 2 reviews

More filters

Sort order

Start your review of Operation China: From Strategy to Execution

Jul 26, 2008 Robert rated it it was amazing

Operation China: From Strategy to Execution
Jimmy Hexter and Jonathan Woetzel
Harvard Business School Press

Hexter and Woetzel offer a rigorous analysis of a transition period during which “China is turning the corner from an emerging market, where local context drives most of the strategic and operating decisions managers make, to a maturing one, where top-quality execution is a cornerstone for success.” They wrote this book for C-level executives in multinational companies (MNCs) to share what Operation China: From Strategy to Execution
Jimmy Hexter and Jonathan Woetzel
Harvard Business School Press

Hexter and Woetzel offer a rigorous analysis of a transition period during which “China is turning the corner from an emerging market, where local context drives most of the strategic and operating decisions managers make, to a maturing one, where top-quality execution is a cornerstone for success.” They wrote this book for C-level executives in multinational companies (MNCs) to share what they have learned while in residence there in recent years. In the Preface, they observe: “Good execution in China is about adapting – sometimes a little, sometimes a lot – world-class operating standards, management tools, and frameworks to the realities of the Chinese environment. The advantage that MNCs have in China over their domestic Chinese rivals is their knowledge of, and experience with, such operating standards. Indeed, top-performing MCNs are frequently the very definition of world-class execution –outside China.”

To take full advantage of business opportunities whose nature and extent are unprecedented, Hexter and Woetzel suggest that MNCs need to “select the right standards, tools, and frameworks from their global arsenal to put into place in China, adapted in the right way to optimize them for the local context.” Meanwhile, Hexter and Woetzel further suggest that executives in China as well as their colleagues and bosses in other countries must “change their managerial focus 180 degrees. They will have put behind them tendencies to view business conditions here [in China] as simply unique, requiring in turn unique operating approaches and performance standards, and instead will have to focus on the familiar, seeing to instill practices and processes that are hallmarks in other competitive markets, turning them locally as needed, and linking them globally at every opportunity.” As indicated previously, this book will be of greatest interest and value to C-level executives in multinational companies (MNCs) but I think it will also be of substantial benefit to C-level executives in other companies that are now involved with – or will soon be involved with – the supply chains of MNCs.
...more

flag Like · see review