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Royalty Inc: Britain's Best-Known Brand

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3.76  ·  Rating details ·  25 ratings  ·  5 reviews
It is an amazing feat in the 21st century that Queen Elizabeth II, a small, elderly woman in her mid-eighties, should be one of the most recognisable people on the planet, and the head of arguably the world's most prestigious and enduring ‘brand'.

Her voice is redolent of another era, her interests are esoteric to many of her people, her opinions on anything from the weathe
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Hardcover, 368 pages
Published November 3rd 2015 by Aurum Press
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Jill Meyer
Apr 28, 2016 rated it it was amazing
It's April, 2016, and the United Kingdom's Queen Elizabeth is celebrating her 90th birthday. She has already reigned longer than any other British monarch. She is the head of the House of Windsor, head of the world-wide Commonwealth, head of the Church of England, as well as holding a passel of other titles. She is also a wife, the mother of four children, the grandmother of eight, and the great-grandmother of four or five. Since her own mother lived until she was 101, Elizabeth may well live a ...more
Aranka
Jan 28, 2019 rated it really liked it
This book is about the contemporary history of the monarch and how it survives the changes. The writing is elegant and sometimes interesting. The structure focuses on monarch first, then extends to stakeholders e.g. private secretaries, monarch-press relationship, heirs, source of income and controversies over expenditures, and finally, the possibility of a republic conversion, which seems to have been discussed more heatedly in Canada, Australia and New Zealand rather than in the UK.

Some monarc
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Adam Hummel
Jun 09, 2017 rated it really liked it
Great read, great insight, really enjoyed this different take on the royal family.
Michell Karnes
May 09, 2018 rated it it was amazing
Shelves: non-fiction
The royal family of Britain is in many ways a business and Queen Elizabeth is the CEO. This book details some of the facts about the royal family. I good book for any royal fan.
David McClure
Jan 04, 2016 rated it liked it
This analysis of the British royal family (and its brand) since the 18th century is thoughtful, even-handed and well written but it could have benefited from some more original research and a few revelations. For instance, the chapter on the royal finances was interesting as far as it went but a bit of archival digging in the royal vaults could have thrown up some more critical material on how the monarchy manages its money.
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I am a British journalist and author. In a 36 year career in Britain, until 2012, I worked for the BBC, the Daily Telegraph and Daily Mail and for the last 22 years for the Guardian. I specialised at various times in covering education, politics, Europe and the European Union, religion and British royalty and I reported from more than 40 countries across the world.
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