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DK Essential Managers: Selling
Learn to speak persuasively, enthuse your audience, and sell with confidence with Essential Selling. This book offers master tips and techniques for successful selling.
Eric Baron is an Associate Professor of Marketing at Columbia Business School and the CEO of Baron Group, a sales and marketing training consultancy. He is also author of Selling is a Team Sport. For more on Eric and his company, visit himon the web www.barongroup.com
Eric Baron is an Associate Professor of Marketing at Columbia Business School and the CEO of Baron Group, a sales and marketing training consultancy. He is also author of Selling is a Team Sport. For more on Eric and his company, visit himon the web www.barongroup.com
72 pages, Kindle Edition
First published February 2, 2009
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February 20, 2021
It's a small book, yet it goes to the point. Oddly, it also describes a kind of consultative selling and reminded me of my sales training at a new job. The book is very thin and can be broken down into 1-2 pages per day. I felt that this one hit a couple of key points on a consistent basis. Recommended
Displaying 1 of 1 review