Applied Mass Communication Theory: A Guide for Media Practitioners

by Jack Rosenberry, Lauren A Vicker

Applied Mass Communication Theory: A Guide for Media Practitioners bridges a review of theory to the contemporary work of media professionals. The book is organized into three units. The first, “Mass Communication Theory and Research,” provides a framework for constructing an undergraduate research project, which is often required for upper-level mass communication courses. The second, “Mass Communication Theories,” presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. Finally, Unit 3, “Bridge to the Real World,” provides information on media law, ethics, economics and mass media careers, effectively establishing a critical framework for students as they leave college and begin their first job.

320 pages, Paperback

First published January 25, 2008

Reviews

[Jayden Ostdiek · Rating 3 out of 5]

Wish that the distinctions between the theories were a little more outlined. Coming from a philosophical/psychological background the theories sometimes just seem like principles rather than over arching frameworks.

Other than that it's a really good starting point into media theory.